In order to provide the Australia Park Victoria with the appropriate data to solve its current crisis, the most appropriate method of data collection for this research is the qualitative method. According to Gay and Airasian (p 627) qualitative method is the collection of extensive data on various variables over a long time in a natural setting with an aim of acquiring insights not possible using other methods. It involves three different kinds of information collection: direct observation, in depth and open-ended interviews and written documents. Qualitative method involves use of random sampling and structured data collection instruments that fit different experiences. The method also enables the researcher to study the specific area of research into details thus making him or her to come up with results that are easy to summarize, make comparisons and even generalize. Qualitative data collection methods are the best when evaluating the impact of an issue since it provides information that is important to comprehend the processes that have led to the observed results and tests the changes in people’s perception of their well-being. In addition, qualitative methods may be implemented to improve the quality of survey-based quantitative evaluations through generation of evaluation hypothesis which empowers the design of survey questionnaires and also clarifying quantitative evaluation results (Hentschel, 1999).
The reason this method is the most appropriate is because firstly, this method is open-ended and has less structured protocols, thus a researcher may have the freedom to change the information collection strategy by addition or dropping some participants. Secondly, the researcher relies on different data collection methods to check the authenticity of their findings.
Due to the existing problem of progressive decline in the number of visitors in the parks as a result of the failure in management to understand the visitors’ satisfaction, qualitative method fits the situation. This is because it is an on-going observation and interview that will lead to interpretive analysis through themes, patterns and narrative synthesis among others. The method will lead to inductive findings through creative and critical reflection of the researcher. The situation therefore, requires an ongoing process so that the researcher may understand the situation through the changes that he or she observes in the course of time. This method is a journey in which experiences are built on the previous ones.
Maxwell (2005) also notes that qualitative research can be used to address various issues and is not restricted to one ontological stance. The method also involves developing a relationship with the people one is studying, an aspect that is important in defining the authenticity of the data and determining the course of action.
The target population in the research is the international visitors in the Australian Parks who originate from...