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Decisions In Paradise: How To Be, Or Not To Be – Part 1, 2 And 3

3539 words - 14 pages

DUniversity of PhoenixMGT/350August 31, 2009Decisions in Paradise: How To Be, or Not To Be - Part 1An upscale retirement property management group, Senior Resources Group (SRG), has agreed to establish a community in Kava. In this paper, I will discuss the difficulties foreseen, evaluate, analyze, and recommend new solutions. According to the Business Scenario, the success of establishing a resort style, assisted living community for seniors will be challenging. SRG has several properties which cater to seniors; providing a luxurious atmosphere and lifestyle, allowing seniors to remain active and still keep "the importance of personal respect and dignity." (SRG/HAWTHORN 2008) SRG remains dedicated to providing the utmost quality throughout every aspect of their organization from the design of their communities, the beautiful architectural aspects and the services provided, specializing in special needs of a senior citizen.The number of individuals (both male and female) over the age of 55 in 2006 was 66,485 and as the years pass this number will increase as more people begin retirement. (CENSUS 2006) It will be important to continue care for these individuals and their families where there are no worries about the wellbeing and continuance of their accustomed lifestyles. More and more individuals have a desire to retire in a community allowing them luxuries, healthcare, housing and utilities, activities, dining ability, and security.IssuesSenior Resource Group has always been dedicated to creating communities with a resort atmosphere. The concept of building "paradise" in the South Pacific island of Kava would be a perfect fit with SRG's organizational concept. However, Kava is in complete disarray all the way down to including the area within the trailer, the company's temporary office. For SRG to market the idea to potential residents, serious adjustments and considerations need to be made, beginning with the cleaning and organizing of the office itself. If perspective residents were to enter the office in disarray it would have a negative impact on the first impression of SRG. First impressions are very important when you are trying to establish a company within a new region as the reputation of SRG communities is of luxury, resort style living. Clutter and disorganization within the office setting would not set the vision of elegance and sophistication. First impressions are the foundation and usually the lasting memory therefore, a creative approach to creating a luxurious, elegant, sophisticated illusion will be necessary while a different, more permanent solution will be drafted for the surrounding area.Due to the population being predominately (over 50%) under the age of 15, two known obstacles are foreseen for SRG. The minimum age requirement for residency within a community is 55. The workforce requirements can be a difficult task as it could be complicated to find qualified, educated employees. Labor is at a reduced cost than...

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