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Define Marketing Mkt 421 Essay

698 words - 3 pages

Defining marketing is not an easy task. Most people think that marketing is just advertising. It is true that advertising is a part of marketing. But marketing is much more then just advertising. In this paper several different difinitions of marketing will be stated. Based on these difinitions we will explain the importance of marketing for organizational success. Then we will provide three examples that support this organizational success.Defining marketing is basically moving product from the producer to the consumer. The American Marketing Association suggests that marketing is "the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services ...view middle of the document...

Marketing is an investment in the future.Marketing plans a big part in economic growth and development. One key reason is that marketing encourages research and innovation. As firms offer new and better ways of satisfying consumer needs, customers have more choices among products and this fosters competition for consumers' money. This competition drives down prices. Moreover, when firms develop products that truly satisfy customers, fuller employment and higher incomes can result. The combination of these forces means that marketing has a big impact on consumer's standard of living - and it is important to the future of all nations.Organizations are success from the use of marketing. Starbucks is a very good example where coffee is not just coffee it is an experience. They sell their coffee at a higher price, make it taste good, and make it an experience rather than just some coffee. This has changed the way people think about coffee now. It is not just coffee anymore. It is a double...

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