This website uses cookies to ensure you have the best experience. Learn more

Define Marketing Paper

896 words - 4 pages

Surveys are an integrated method to achieve exceptional results in the marketplace. Professional researchers use these six modes - advertising, direct marketing, events and experience, personal selling, Public Relations and publicity, and sales promotion. Each segment covers different ground within any given environment placing a mix on the variety of student attractions are available. In marketing to students, these are essential needs to build clientele and sales for a program or organization. The motive behind each concept blends into a story or 'brand' that leverages competition between industry leaders.Coca Cola - Quality Speaks Volumes in MarketingFor example, Coca-Cola uses events and experience as well as advertising and personal selling (Santa Clause ad) to keep its consumers satisfied (CocaCola, 2007). The Coca-Cola may have lacked the strength it holds without these marketing modes. Although these are the same, the dynamics behind each marketing tool heightens the sensitivity of students. For instance, events and experience puts a company in an interactive setting to provide personal selling as well. It is very important for a company to practice personal selling and publicity methods while hosting an event (CocaCola, 2007). All of these mechanics play a fine tune in gathering loyal consumers or prospecting new ones. The program directors must take time to plan their marketing strategies carefully so funding is not wasted. Each method brings more to the table in success, but implementing the plan means so much more to investors.Affiliation Marketing - Social NetworkingAffiliation marketing techniques involve referrals as well as small businesses with little or no clientele. The formation of a database will wastes their time if the company does not have a system in place to arrange leads. This leads into the mobile vendors such as lunch trucks that visit from area to area without a known list of consumers (Meskauskas, 2006, p.1). These businesses run off good faith and building a customer database is not worthwhile to increase their profits. Also, small companies with a small or no inventory offering will have no use of a database because their products are not sold extensively. Companies must address other issues such as a lack of marketing capabilities to associate referrals made by consumers or providing information indirectly to prospects (Meskauskas, 2006, p.2).Gal Trifon's 2007 Online Marketing Predictions - CaseIn Gal Trifon's article 2007 Online Marketing Predictions, he addresses seven core issues arising within the online marketplace. Businesses and marketers must acknowledge this new advancements if they plan to stay in competition for prospects. Trifon's list includes rich media, search and display advertising, in-game and mobile advertising, content explosions, global marketing, and ad-supported applications (Trifon, p.1). These ingredients create indisputable abilities to remove all barriers placed before a company's...

Find Another Essay On Define Marketing Paper

Define Marketing Essay

798 words - 3 pages Whether you realize it marketing is everywhere. Marketing is seen in all avenues whether its television, internet, clothing, or signs on the side of the road. It is through marketing that companies create a face. Marketing is important for any organization that thrives of customers to grow the business. In other words, if a business or organization requires customers then there needs be some sort advertisement that interests the customer to a

Define Marketing Essay

1149 words - 5 pages Marketing Management is the analysis, planning, organization, implementation and control of the marketing activities of the firm.Marketing is the process of planning, pricing, promotion and distribution of ideas, goods and services that satisfy consumers as well as business-type bodies. From the above mentioned criteria about such activity will oblige firms to reduce the price of the product, their volume of sales increase since customers will

Define Marketing

890 words - 4 pages Abstract Marketing can be described in more ways than one but in any definition you find the key to a company's success can be attributed to their marketing. You can best describe market by the 4 P's: product, price, place and promotion. In this paper I describe how companies using marketing plans to get their consumers to by their products. This is done by providing a product to a specific region with a specific need and promoting that idea

Define Marketing MKT 421

698 words - 3 pages Defining marketing is not an easy task. Most people think that marketing is just advertising. It is true that advertising is a part of marketing. But marketing is much more then just advertising. In this paper several different difinitions of marketing will be stated. Based on these difinitions we will explain the importance of marketing for organizational success. Then we will provide three examples that support this organizational

Marketing Strategy: Define marketing, discuss some of the processes used, and how companies have used marketing to their success

680 words - 3 pages define marketing, discuss some of the processes used, and how companies have used marketing to their success.Defining MarketingSimply put, marketing is about creating and keeping customers profitably. It is a process that starts with identifying customers finding out about their needs and wants, matching what your business can offer with what your customers want, and then effectively communicating and selling to the target customers while keeping

Marketing

891 words - 4 pages Define MarketingDefining marketing is not an easy task. My first thoughts of marketing were to define it as selling something to someone else or advertising a product to a consumer. It is true that advertising is a part of marketing and effective marketing leads to successful transfers of goods or services. This paper will present several different definitions of marketing. Based on these definitions the importance of marketing in organizational

Can relationship marketing be applied to all service businesses?

2481 words - 10 pages traditional marketing mix to relationship marketing has become increasingly accepted by scholars (Gummenson 1997, Palmer 1996). With the aid of a literature review, this paper will define the notion of relationship marketing and consider the current theoretical implications in marketing. The paper will then illustrate the applicability of relationship marketing to a service business using the Motorola Company and its endeavours with pager products as an

Defining Marketing

525 words - 2 pages PAGE 3 Defining MarketingMKT/421November 14, 2006In the world of business, marketing plays a significant role within an organization. Depending on the types of services offered and work performed, marketing can attribute to much success for any given business. The purpose of this paper is to define the term marketing, and explain the overall importance marketing plays within an organization.I believe that marketing consists of the general

Marketing

1025 words - 4 pages Definition of MarketingI have always related marketing to advertising until reading more about this subject. This paper attempts to define marketing based on reading material and personal definition. To further define marketing, two different resources will be offered as well. The importance of marketing will be covered including three examples to support my explanation.MarketingMarketing is a process involving the execution of a conception and

Defining Marketing Paper

1097 words - 4 pages definition of marketing. This paper will cover a personal definition of marketing along with definitions of marketing from two additional sources. In relations to the definitions provided, the importance of marketing and how the functions correspond in an organization will also be discussed. Finally, three examples from the business world will be provided in order to support explanations of the functions of marketing.Definitions of MarketingMarketing

Business Research Synopsis

730 words - 3 pages What Makes Marketing More Effective?This research project paper will consist of a brief synopsis explaining the research conducted by Gordon A. Wyner. His article provides information to guide decisions and describes his methods as far as what makes marketing more effective. This synopsis will define the research, state its purpose, explain the problem under investigation, identify the parties involved, and describe the methods used to conduct

Similar Essays

Define Marketing Paper

732 words - 3 pages Marketing is part of all of our lives and touches us in some way. To be successful each company that deals with customers must not only be customer driven but customer obsessed. The best way to achieve this objective is to develop a sound marketing function within the organization.Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and

Define Marketing Essay 593 Words

593 words - 2 pages Marketing PAGE 3 Define Marketing PaperHeather MarleyMGT 421Bea BourneNovember 8, 2007Define Marketing PaperThis paper defines marketing from two different sources and from my own personal opinion. Based on the definitions, this paper will explain the importance of marketing and how it relates to an organization's success. Three examples for the business industry are included to support why marketing is an important aspect to an organization's

Define Marketing Essay 728 Words

728 words - 3 pages This paper will provide three definitions for marketing, starting with the writers own definition. Two definitions will be included from external sources. The importance of marketing for a business will be discussed. Finally, three examples from the business world will be offered to support the presented explanation.DefinitionAn attempt to provide a brief definition of marketing: Matching a business' products and or services, or potential

Define Marketing Essay 1021 Words

1021 words - 4 pages Define Marketing Marketing is a critical element of the business world and is more than simply promoting and selling a product. Successful marketing is satisfying the ever-changing needs of the customer. There are many definitions for marketing. The Department of State and Regional Development defines marketing as "finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes