Definicion De Relaciones Publicas Essay

806 words - 3 pages

Definicion de Relaciones PúblicasPublic Relations / MKT438Definiciones de Relaciones PúblicasHoy día vemos a muchas compañías u organizaciones trabajando mano a mano con las comunidades y necesidades de nuestra gente. Esto lo vemos en los anuncios de prensa, radio y televisión. Para mí esto es relaciones públicas, el que las organizaciones salgan de su entorno o de lo que le deja dinero para de alguna manera ayudar a los demás y mostrar una imagen que quizás no se conoce de ellos. Este mensaje es uno que de alguna manera lleva a la confianza del consumidor en esta organización. Por ejemplo la compañía McDonald tiene lo que es la casa Ronald McDonald, donde en esta le dan ayuda a niños enfermos. Ellos se han ganado la confianza de mucha gente que han utilizados estos beneficios.La Sociedad de Relaciones Publica de América (PRSA) define las relaciones públicas como la parte de la administración que ayuda a una organización y a su público ha adaptarse mutuamente entre ellos. Las relaciones públicas ayudan a integrar las políticas privadas y las publicas en una armonía. Estas involucran a una gran variedad de organizaciones en nuestra sociedad. Entre estas se encuentran las entidades religiosas, gobierno, compañías, entre otras. La audiencia de estas relaciones públicas está compuesta por empleados, socios, miembros de la comunidad entre otros. El libro Public Relation The Profession and the Practice tiene su definición de lo que es relaciones publicas. Este la define como una función del liderato y de gerencia que ayuda a la organización alcanzar objetivos, definir filosofía y facilitar los cambios organizacionales. Los relacionistas públicos se comunican con el público interno y externo para crear una buena relación entre la organización y las expectativas de la sociedad. Por su parte el libro The Practice of Public Relations define las relaciones públicas como un proceso planificado para influenciar la opinión publica pero basado en una comunicación satisfactoria entre dos partes.En estas tres definiciones encontramos que en todas encontramos muchas similitudes. La comunicación es tocada en estas definiciones y es por que es vital para llevar ese mensaje que organización quiere mostrar. En todo momento los relacionistas públicos comunican y esta comunicación debe de ser efectiva para que pueda haber armonía entre las partes. Es por eso que la comunicación es la herramienta más importante dentro de las relaciones públicas....

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