Defining A Communication Plan Essay

539 words - 2 pages

IntroductionWhile the marketing concept has always focused on consumer needs, the practice of Integrated Marketing Communication (IMC) has truly provided the first major effort to truly put the customer in the centre of companies marketing activities. IMC is not only needed, but critical to marketing success, especially when designing a marketing communication plan. Many tools to can be used to identify the target market for the maximum exposure for a company such as demographics and psychographic factors and the need to formulate the segmentation of a target market.Role of research in IMCThe foundation of IMC starts with sufficient research to understand who the target market is, where they are, what they want to hear, how they want to be communicated with, and how they define a positive relationship with the organization. By focusing a consistent and appropriate message to a defined market, the furniture Olive realizes if the U.S target market is researched correctly they can break through the competitive market.Impact of STP on IMCSegmentation start by recognizing that increasingly, within the target market for a product, specific tastes, needs and demand may differ. It breaks down the total market for a product or service into individual clusters of customers. In segmentation, targeting and positioning, Olive identifies distinct subsets of their customers in the market for furniture where any subset might eventually be selected as a market target.Segmentation and targeting of the audienceThis simulation makes use of demographics. Demographics, such as; age, income and social class, upper and middle class can used to subdividing markets. Specifically, Olive finds that their target market would be based on lifestyle and psychographics. Self-Actualizes and Tightrope...

Find Another Essay On Defining a Communication Plan

Disney out line for sociology Essay

1047 words - 4 pages an action plan that has accurate information best describing the trends in population growth and diversity within this organization. The organization selected for this diversity action plan is Disney. Diversity Action Plan Organizations in every size are realizing the value of creating a plan to increase and manage diversity within their companies. The steps in developing this plan can include; assessing needs, defining goals and methods

Defining Public Relations Paper

865 words - 3 pages Relations (Public Relations the Profession and the Practice, 2004, p. 5) defines public relations as a function of management, which facilitates defining an organizational philosophy and direction by maintaining communication within a firm and with outside forces, by monitoring and helping a firm become accustomed to important public opinion. Building Brands defines public relations as "planned and sustained effort to establish and maintain goodwill


2193 words - 9 pages class discussion. Individual Due day 7 4 Career Plan Building Activity: Work Culture Preferences Write a paper of no more than 350 words discussing the results of your Career Plan Building Activity: Work Culture Preferences. Reflect on your results. • How can knowing your ideal work culture help you in determining appropriate channels for communication? • What do your results tell you about how you communicate? What steps will you take

Implementation Plan Concepts Worksheet

754 words - 3 pages Implementation Plan Concepts 3 Implementation Plan Concepts 2 Implementation Plan Concepts PAGE 1 Implementation Plan Concepts Worksheet Concept Application of Concept in the Scenario Reference to Concept in Reading Strategic Management Process As part of the strategic management process, Harrison-Keyes (H-K), Inc. is looking towards publishing e-books as a new strategy to remain competitive in the market against low-cost retailers


646 words - 3 pages both verbally and non-verbally. Socialization is achieved by passing on your stereotypes such as defining what is wrong or right, defining male and female roles by role modeling or designated toys, and what behavior is appropriate and not appropriate. A positive communication pattern associated with defining socialization is sitting down and explaining to a child why certain behavior is appropriate and other behavior is inappropriate. A negative

Interpersonal Communication Through Computer-Mediated Interaction: How Social Networking Websites have Changed Interpersonal Exchanges

2518 words - 10 pages relationship developed online does not begin within physical proximity, defining specific roles for each party is much harder to establish. Moving a relationship from impersonal to personal-the basis for interpersonal communication-is very demanding when trying to do it through social networking websites.Interpersonal communication is also identified by the fact that all exchanges between two people are irreversible. When communicating interpersonally

Where Is Disney Most Vulnerable from a Communication Viewpoint?

663 words - 3 pages Where is Disney most vulnerable from a communication standpoint? In communication, Disney is most vulnerable in public and government relationships. Eisner developed in proposal of a new theme land near the national capital; however the ideal property was on historical and important property within the Commonwealth of Virginia. Destroying history in order to make potential profit did not stick with citizen and land effect of the idea. In the

Project Management Manual: A Summary

822 words - 3 pages deliverables and last but not least, to generate an Is/Is Not list for each of the deliverables.- Plan the project framework:The key elements for this step is agree on meeting management procedures, mange issues using an official log while having a specific place to store them and a person responsible for it. Finally is to have a communication strategy.- Assemble project definition and document:This is the last step in defining and organizing the

Community Development Week 1

627 words - 3 pages communication barrier is to carefully plan a conversation. Using the quote from an unknown author If you fail to plan, you plan to fail, is an excellent view of how a conversation with an employee will turn out if you don't plan for it. It will result in failure (Wertheim, n.d).ConclusionLens crafters communication barriers are in existence within the organization due to the complexity of different tasks, constant change of structures, and ongoing

Project Management

1165 words - 5 pages result. In order for the project manager to maintain uniformity and control over the project, the project is broken down into four basic life-cycle phases. The first phase is Initiation, which involves brainstorming, researching, conducting a feasibility study, appointing a team, and defining the project. The purpose of the feasibility study in the Initiation phase is to determine how to develop the project plan, assist in estimating the amount of

Importance of Communication in Management

1367 words - 5 pages . I will describe these four steps in detail. In defining the first one that is, the sender encodes the message and selects the channel, we must define the different parts of that phrase. Encoding is defined as the sender's process of putting the message into a form that the receiver will understand. When selecting a channel there are three primary communication channels, which are oral, nonverbal, and written. The sender should choose

Similar Essays

Defining A Communications Plan Essay

1024 words - 4 pages When designing a communications plan for any type of company, there are a number of tools and situations to be attentive towards. Defining and identifying the target market, researching which media outlet will give the company and product the most exposure for the money. Setting the budget for the advertising of the company and the product and deciding the appropriate promotions to appeal to the largest part of the targeted audience. Planning is

Conflict Resolution And Peacemaking Essay

657 words - 3 pages defining a mission statement include developing a tight definition of the goal for which the team has been formed, a clear and easily followed plan of attack for achieving it, and a reason for pursuing the goal. Simply knowing parameters is generally insufficient ( ). A goal-achievement plan generally includes the following crucial elements: scheduling, a roster of necessary duties, methods of communication between team members, and a process

Integrated Marketing Communication: Germany Essay

613 words - 2 pages In this paper we will outline a marketing communication program for XYZ, Inc.'s product in Germany. We will discuss the marketing communication components that we would use and identify the political, cultural, and social influences that would impact the marketing communication mix (personal selling, advertising, sales promotion, sponsorship, public relations, publicity, and direct marketing) for Germany.First we need to start by defining

Effective Communication Essay

2488 words - 10 pages saying no, the employee would not believe the words I had spoken. Always remember, actions speak louder than words. Unlike oral and written communication, non verbal communication cannot be planned. While words that are said or written is usually planned, every time an individual blinks or smile is rarely plan every blink or smile or other gesture during a conversation. This is as a result of much of our communication is spontaneous and