Defining Public Relations Essay

997 words - 4 pages

Defining Public RelationsDefining Public Relations is very subjective. Type 'define public relations' into Google and you will get approximately 79 million results. Definitions can be as simple as: "The promotion and protection of a company's image," or as complex as defending the Presidents decision to keep US forces in Iraq. It is difficult to define public relations, because it encompasses a broad range of philosophies and techniques. By comparing and contrasting three good definitions, any company can come up with a version that best reflects their own public relations department goals.Public relations is the face and voice of a company that provides outreach to the community, and ...view middle of the document...

It shapes how society perceives your company and what to think in times of company crisis. The public relations manager can put just the right spin on any media whether it is positive or negative media coverage.According to our text, public relations are a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication (Seitel, 2004, p. 3).The definition found at Ask.com states that Public relations are the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends (Ask.com, 2007).The governing body of the Public Relations Society of America (PRSA) formally adopted a definition of public relations which has become most accepted and widely used: "Public relations helps an organization and its publics adapt mutually to each other" (Public Relations Society of America, 2007) In this definition, the essential functions of research, planning, communications dialogue, and evaluation are implied. Key words are "organization" rather than the limiting implication of "company" or "business", and "publics" which recognizes that all organizations have multiple publics from which they must earn consent and support (2007).When looking through the majority of the definitions on public relations most of the definitions are what public relations does verses what it is. At the PRSA website they give both definitions. What Public relations does is helps our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony (Public Relations Society of America, 2007).One definition is for product management the other is for public communication. The broad definition describes a process of communication between...

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