07 April 2014
Degradation of Women In Media Today
The media has degraded women by portraying them in negative ways. The media has allowed women to be looked at as weak, vulnerable, powerless, sexual beings, and etc.. In our society today perspectives are based off of messages seen in mass media. In the past media was used for supporting and promoting consumerism. Also, in our society today people are allowing the messages of media to influence their judgement and perspectives. Mass media mainly harms and effects women because it creates negative perceptions of women that can be seen daily. This paper will show how the media ...view middle of the document...
Mass media is destroying the perspectives of our society because its extremely quick messages are many times embedded into this societies perceptions about women.
Advertisements are making people equal to the products they purchase. These products “are given an exchange value,” and the descriptions of these products “are translated into
statements about who we are and who we aspire to become” (Gill 50). This turns a person’s identity into a product instead of the normal emotions, thoughts, and feelings. Without an identity a person has no self worth or respect from society. An identity distinguishes you from everyone else. The media can take an identity and transform it into a product or a piece of property. When this action takes place in the media a persons identity can be destroyed and they are then perceived in a negative way. This can be very dangerous to people, women especially, because society will usually take what the see about what people are and what people should be as the complete truth. Identity is the basis of humanity and when it is stolen or changed by the media humanity is pretty much stripped away.
Although the media tries to portray everyone, the level of exposure is mainly separated by gender, and the majority of harmful messages are focused more toward women. For example, in commercials a person relies on an image to relate a feeling and women look inferior. Jean Kilbourne notes that “the body language of girls is usually passive, vulnerable, and very different from the body languages of boys and men.” This perpetuates the idea of weakness in women “whereas men are given dignity and strength” (Killing Us Softly, NP). The media has caused women’s values and worth to gradually decrease. Gill states that “there are clear differences in the kinds of touch that women and men in adverts employ.” She continues with talking about how men’s touch is used for purpose, such as reaching...