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Delecard. Essay

7605 words - 30 pages

DELECARDIndiceIntroducciónA la medida del paso del tiempo, el mercado se va saturando como un enfermo crónico, prácticamente no existen nuevos productos, y por lo tanto, la innovación es altamente premiada. Aquel que inserte en el mercado un nuevo producto necesario para el eficiente funcionamiento de empresas, estará cumpliendo el objetivo del éxito. Las tarjetas digitales de presentación son pioneras en el mercado nacional y le darán a las empresas una nueva área de promoción. Así, esas empresas reducirán sus costos considerablemente, lo que llevara a las tarjetas digitales "Delecard" a expandirse en cada rincón del país.I.- Descripción del concepto de negocioa) Contexto situación:La negociación con nuestros clientes se establecerá en una relación tanto a corto como a largo plazo. A corto plazo negociaremos dependiendo de la magnitud de la compra en unidades de tarjetas. Se venderá más barata la unidad de ella si se compran más unidades. Pero la negociación se centrará en el largo plazo, con el objetivo de asegurarnos el cliente en el futuro. El cliente tendrá derecho a obtener nuevas tarjetas cada vez a precios inferiores al inicial, para así seguir con nuestros servicios.Separar personas en la negociación: En la negociación evitaremos sentimientos, prejuicios o interpretaciones que interfieran con ésta, donde siempre se le dará la razón al cliente. Esto lo obtendremos con una comunicación expedita, encarando siempre a los problemas, nunca a las personas.Costo alternativo: Si el cliente necesita que la empresa entre en costos alternativos, estamos dispuestos a costearlos siempre que obtengamos mayor poder dentro de la negociación, como por ejemplo, la empresa que nos compra tarjetas quiere que se los despachemos en un envoltorio especial con el logo de esa empresa. Por lo tanto, nosotros contratamos a una empresa elaboradora de envoltorios, teniendo costos alternativos. Pero después de esto, nuestra posición en la negociación será mejor.Intereses y objetivos reales de la negociación: Se negociará sobre los intereses reales para así evitar negociar sobre posiciones, siendo claros y buscando la meta de la negociación. De esa forma se ahorrará tiempo y se evitarán roces entre las partes. Además deben generarse alternativas de solución para poder ceder ante la otra posición sin tener que perder ganancias, y seguir un mismo beneficio.b) Oportunidad y estrategiaPara posicionarse efectivamente debemos tener un oportunismo a corto plazo. Es la táctica que nos hace vender a diario el producto, acertando el momento justo y el cliente preciso. A largo plazo se debe elaborar una estrategia para asegurarnos de cubrir los costos y...

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