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Dell: Annual Report Analysis The Computer Industry Has Become One Of The Most Competitive Industries In The World. With Technology Growing At Amazing Paces

1852 words - 7 pages

The computer industry has become one of the most competitive industries in the world. With technology growing at amazing paces, many of the computer companies have fallen behind and even out of the industry since the development of the computer. Only the strongest companies have been able to be profitable and efficient. Dell Computer Corporation is one of the few corporations to be able to remain at the top of the market. Although Dell is not known for innovation, the company has started to think outside the box (Hoover's online).Mission StatementDell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets they serve. In doing so, Dell will meet customer expectations of:*Highest quality*Leading technology*Competitive pricing*Individual and company accountability*Flexible customization capability*Superior corporate citizenship*Financial stabilityHistory and ExpansionAfter dropping out of the University of Texas Michael Dell started his computer business as PC Limited. In 1985, he changed the name to Dell, which is now the world's number one computer systems company. Its founder, Michael Dell, has been the chief executive officer for the longest term ever in the computer industry, and is arguably the most successful of all. It is this continuous level of superior management that has helped Dell to be advantageous.Another contributor to Dell's success is its simple concept to distribute computer systems directly to its customers, therefore better realizing their wants and needs. Its headquarters are located in Austin, Texas but Dell distributes products and services worldwide, mainly though the power of the Internet. Dell launched its Internet site,, in 1994 and began selling its products through it in 1996. In 1997, it became the first company to record $1 million in online sales. About three-quarters of the company's sales are generated from sales of desktop and notebook personal computers. It also sells workstations, network servers, and storage systems.CompetitorsGateway, Inc. is a direct marketer of personal computers (PCs) and related products and services to consumers and businesses. Gateway develops, manufactures, markets, and supports a broad line of desktop and portable PCs, servers and workstations used by individuals, families, small and medium businesses, government agencies, educational institutions, and large businesses. A key element of Gateway's growth strategy is expansion of "beyond the box" product and service offerings, which are products and services sold in addition to the base PC. For example, Gateway offers software, peripherals, Internet access services, training programs, support programs and financing programs. Gateway's joint Internet service activities with AOL had more than two million subscribers at the end of 2000. Through this service, Gateway intends to continue pursuing the seamless integration of the hardware and Internet experience....

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