This website uses cookies to ensure you have the best experience. Learn more

Luxury Brands And Lifestyles, Values And Attitudes Of Modern Society And Culture

2352 words - 9 pages

Luxury Brands and Lifestyles, Values and Attitudes of Modern Society and Culture

“Luxury is a necessity that begins where necessity ends” Coco Chanel

The display of luxury signifies individual power and achievements. The manner which people dress reflects economic, political, social standing and self worth. Christian Dior quoted “it seems to me that women and men instinctively yearn to exhibit themselves”. Luxury in the fashion industry is usually defined in elements as: silk, gold, silver, and precious stones. Luxury products are usually identifiable through exceptional quality and high aesthetic appeal and value, and often belong to the range of products which can be clearly identified either through logo, brand name or design elements. The central features of a luxury brand are: perceived exclusivity; well recognised brand identity; high levels of brand awareness and strong sales and customer patronage.

Many of today’s prestige brands were started a century or more ago, and usually one-person operating the brand. The products sold were handcrafted by skilled artisans, usually preserved for the aristrocratic world of royalty and old money. Today, many of these brands are run by corporations which have transformed these small sized businesses into thriving multi-billion dollar retail brands. Their products are easily accessible as they are readily available at retail stores found on main city streets, in airports and outlet centers.

The luxury market has significantly changed since the days of ‘old luxury’ where it was once attainable only to the super elite. Louis Vuitton, Cartier, and Hermes founded in the 18 and 19th centuries, created products for the royal court until the fall of the monarchy. In the late 19th century where there was an incremental rise industrial fortunes luxury became the domain of old-money European aristocrats and elite American families. Luxury only once belonged to the upper class, and faking luxury was looked upon as a disgrace.

Today, the luxury brands have changed the manner in which people dress by aligning the socio economic system. Luxury is no longer focused on artistic integrity, and now based on profit levels. The quality of the goods are compromised to produce large quantities required due to high demand, fabrics aren’t as good as what they used to be , nor are the way that they are made. There are many trends which have contributed towards luxury brands to broaden its consumer range. As a result luxury have become easily attainable due to corporate strategies based on targeting the middle market, and expanding globally.

The luxury goods fashion industry is worth $157billion. The industry is involved with manufacture and selling of clothing, leather goods, silk scarves and neckties, watches, jewelry, perfume, and cosmetics. Sixty percent of the industry is controlled by thirty-five major brands, which include Louis Vuitton, Hermes, Gucci, Prada, Giorgio Armani, Hermes and Chanel.

...

Find Another Essay On Luxury Brands and Lifestyles, Values and Attitudes of Modern Society and Culture

"Cash Money Millionaires". An essay about our culture and society explaining how our values are warped. We value money, greed and power. What happened to humanity?

563 words - 2 pages We live in a society where money rules. Everyone is materialistic. The person with the biggest and best toys wins. Of course spending money is a good thing, it does keep our economy afloat. I think it has gone to a point where all that matters is money. Money rules. We focus only on tangible material items. Our leisure life is saved for weekends. Beauty is considered better than brains, and appearance means more than substance. Doesn't this say

This book report on "The modern Temper: The American Culture and Society in the 1920s" by Lynn Dumenil summarizes the content of the book and praises Dumenil on her unique insight of this period

1126 words - 5 pages In Lynn Dumenil's account of the era commonly referred to as the "roaring twenties" in The Modern Temper: American Culture and Society in the 1920s there is an intentional emphasis placed on the effort to dispel the popular notion that the new, revolutionary transformations in culture and society that took place at this time in history were direct results of the First World War. In the stead of this less insightful means of analyzing the 1920's

The Effects of Rape Culture in Modern Society

1419 words - 6 pages Even though the first amendment states freedom of expression, statistics show rape and sexual assault numbers have risen due to the presence of rape culture in modern society. Rape culture promotes more assaults and violent acts, not only towards women but also towards men. Some evidence rape culture is present in today’s society are rising statistics showing that only three out of a hundred rapists see jail time and that over 17 million

Attitudes and Values

2518 words - 10 pages . So attitudes and values are intertwined as values underlie our attitudes towards others (Fishbein at al 1975).There are a few theories that explain the development of our own attitudes and values. Thompson (1993) developed a "PCS model". The P level is our thoughts, feelings, actions and attitudes although an individual can also be shaped by the culture we live in. The C level is showing the interests and influence of society as reflected in

Pop Culture - The Effects of Popular Culture on Modern American Society

927 words - 4 pages Popular Culture PAGE 1 The Affects of Popular Culture onModern American SocietyIntroduction to Popular American CultureWord Count: 817The Affects of Popular Culture on Modern American SocietyThe American way of life revolves around popular culture. The artifacts surrounding them shape the lives and personalities of individuals. The choices people make regarding the things they buy come from commercials they have seen on TV, ads in the

The essay "Values Vanish Into Thin Air" is based on the book "The Catcher In The Rye"(J.D. Salinger) and analyzes how Holden Caulfield criticizes the modern society in different ways

786 words - 3 pages VALUES VANISH INTO THIN AIRThe Catcher in the Rye negatively criticizes society's way of living and the"American Dream" most people look for their whole life, although for the majority of thepeople this remains a utopia just out of reach. Modern society very nearly lost both its idealsand its sense of direction. We have developed into a society of "phony" philistines.All of society is based on a superficiality which makes it impossible for

The importance the majority culture place on the values of the minority culture determines how that culture lives within society. Discuss concerning Aboriginal Australia

3049 words - 12 pages values of the minority culture and can determine how that culture lives within society. This will be discussed in the following ways:How the English (majority culture) came to Australia and changed the way the Aborigines lived according to their (the English's') customs.How in modern day society even if Aborigines wanted to practise their culture they are forced to live in outback/ rural areas because our society does not accommodate for their

Comparison of Text Setting that Reflects Values and Attitudes

764 words - 4 pages values of their individual culture and their attitudes under different circumstances. One interrelation between the setting of The Man to Send Rain Clouds and Old Man of the Temple is the use of dark colors to show great confusion or sadness. When Teofilo died, they buried him at sunset when the sun was sinking over the horizon, probably symbolizing the end of a life. “The sun was gone, and over on the highway the eastbound lane was full of

Culture and values essay

869 words - 4 pages in Moldova, I couldn't even think that I would live in such a way. Even some of the rules from the “Rule of Benedict” are very similar. For example, “In all things, therefore, let all follow the Rule as guide, and let no one be so rash as to deviate from it. Let no one in the monastery follow his own heart's fancy; But if anyone should presume to do so, let him undergo the discipline of the Rule.”. If translated in the modern TASIS language it

The values and attitudes of Jasper Jones Noots - Essay

795 words - 4 pages Jasper Jones Noots Throughout the novel Jasper Jones the understanding of the context, influences the response to the text ideas. By understanding the context, it allows the reader to understand why things are the way they are in the novel. This essay will explore the understanding of the context and how it has influenced the reader’s response to the text ideas by using the characters from the novel Jasper Jones. Context is a part of a

Rape Culture: Attitudes and Assessments

2314 words - 9 pages Rape, it seems to be an uncomfortable word for most people to hear or talk about. Whether it’s just embarrassing or a sore subject most people just don’t like to talk about it. There is a certain stigma that surrounds rape and that is the main source of the problem. There is rape culture in this country that leads men and women in this country to believe that in certain situations rape is okay. Whether she was “dressed like she was asking for it

Similar Essays

Comparative Analysis Of 'blackrock" Nick Enright And "Blurred" Stephen Davis (Which Play Best Represents The Values/Attitudes And Beleifs Of Australian Youth Culture)

1972 words - 8 pages The first of two plays that has been considered for selection in upcoming International Theatre for Young People's Festival soon to be held in Vancouver, Canada is "Blackrock" by the late Nick Enright. The plays must represent the values, attitudes and beliefs of today's Australian Youth Culture. "Blackrock" explores the strength of mateship, the importance of image and the dangers of peer pressure, parties and underage drinking. The second play

Reading Is Un Natural To Children Yet Necessary For Active Participation In Modern Culture And Society

5520 words - 22 pages Reading is un-natural to children yet necessary for active participation in modern culture and society. DiscussIt is natural for people to become accustomed to what their society surrounds them with, in short, we are a product of our society and we consume what it provides us with. As human beings we are innately sociable creatures, so one could argue that society today is natural to what human evolution has made it. However, many psychologists

How Relevant (To Her Audience) Are The Statements That Pink Makes About The Values And Attitudes In Society? How Does She Communicate These Statements?

1154 words - 5 pages Living in society, many situations arise, particularly for Pink's audience of young girls, where moral instruction is required to mould them into self-sufficient young women.Pink employs a didactic approach in her music and in doing so, uses her role model status for the purpose of communicating positive values and attitudes to her audience of impressionable young women.In the text 'Most Girls', "relationships" are paralleled to the financial

Modern Methods Of Communication Have Eroded The Values Of Society

859 words - 3 pages phenomenon which will disappear. Modern methods of communication in this context can be defined as mobile communication technologies, which includes mobile phones, computers and the internet. Furthermore, society’s values mean common people's attitudes of thinking in significant cases that affect their lives. Some efforts to address the negative effects of modern mobile communication on traditional social values, have been limited and