Effective communication is a major key to success in business. While many people focus on verbal communication and even written communication, there is a lot to be said without saying a word. People are constantly watching our body language and reading our personality or what we are implying with our body language. For some people they focus more on what you do not say more so than what you do say. Therefor it is imperative that we take a look at how to use demonstrative communication to our benefit in business, given the opportunity.
Demonstrative communication is basically what we are demonstrating through our body language. It expresses feelings and emotions and it can be both illustrative and forthcoming. Body language, tone of voice and facial expressions can change the whole conversation and convey the actual message that was intended or reveal the one that was not intended.
For instance, suppose I want to talk to an employee about something very serious that I was upset with them about and they were in a group of their peers when I decided to approach them. My intentions are to ask to speak to the employee without making a scene so other coworkers will not be concerned or affected by what is happening. I decide to simply state that I want to see them for a moment but do not want to let on that I was upset with them. An ineffective approach might be if I come to them and make that statement with a frown on my face it might expose that I am frustrated and the intent of my meeting with them. However, if I make the same statement and present it with a smile on my face and passive eye contact, they may be able to at least enter the meeting with me unaware of the full intent, especially if they have any anticipation that they have done something wrong, this might be a more effective approach.
Now, if I use that same example and have a mean face and I add tone of voice to my example such as being loud or forceful, or if I add body language such as rolling my eyes, it will be very clear to the receiver that I, the sender, am very frustrated and this is a serious issue and this could cause a negative environment, as other people observing this scenario will also be able to read what is happening. If my intentions are to put everyone on notice, I could use this to my advantage. But if I want to present an even less obvious, peaceful environment, I might add gentleness to my tone and a handshake to everyone in the circle, or I might place my hand on the shoulder of the...