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Design Principles Of Printmaking Essay

655 words - 3 pages

Design Principles
By Natalie Pardo

Printmaking is an art or medium that has grown popularity within the last century. It has many forms with different complexities but all forms are based on the same principle, which is to transfer an image from a matrix to a transferring base.

There are many kinds of printmaking techniques. Among them are (1) monoprint, which occupies a space between painting and graphic arts; (2) embossing, where solid objects are laid on a damp paper and put through the press; (3) relief or block printing, which consists of carving and cutting areas of the printing matrix-wood; and others.

In the case of magazines, the task of picking fonts is not an easy process because the choices are too broad. Picking the appropriate font requires a combination of understanding and intuition, and it demands practice.

Here are some tips to guide you in choosing the right typeface:
1. Put your target audience in mind. Decide on how you want your audience to reach the text. If you are producing a magazine as a commissioned work, consider the font type that prefer. If you think it can work, use the typeface they want. But if you think it won’t work, offer some alternatives. But whether it is you or your client who must choose the typeface, remember that you need to strike a good combination of legibility and readability. Aesthetics can be thrown into the mix, but not at the expense of the first two.

For better understanding, legibility pertains to the design of the typeface, as in the width of the strokes, whether or not it has serifs, the presence of novel type design elements etc. It is easy to tell one letterform from another in a legible typeface. Readability, on the other hand, is the dynamic interaction of the type style, tracking, leading, size, color, and other properties all combined into overall impression. Aesthetics

Designers, however, suggest that communication comes...

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