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Designing Society One Graphic At A Time: A Study Of The Graphics Design Market

2228 words - 9 pages

Click! The TV turns on and the viewer is bombarded with advertisements, selling anything and everything from cars to toothpaste. While many people find these commercials very annoying, there are some teams of artists that are dancing around, toasting each other for a job well done on a beautiful new accomplishment. These champagne-drinking, funky-monkey dancing artists are none other than graphic designers doing what they do best - graphic design. What is graphic design? "Graphic design is a complex combination of words and pictures, numbers and charts, photographs and illustrations that . . . all add up to something distinctive, or useful, or playful, or surprising, or subversive, or somehow memorable," states Jessica Helfand, a writer for the American Institute for Graphic Arts (Helfand 1). Graphic design is an integral part of today's society due to its already strong appearance in modern culture, the increasing demand for graphic designer's talent in the commercial industry, and the vast range of opportunities it poses for newcomers to the craft.Graphic Design is an influential element in today's commercial industry due to its already strong appearance in modern culture. One reason for this strong appearance in modern culture is that graphic design has many different styles and mediums that can be used but are still considered graphic design. "Traditionally, a graphic designer was the person who designed the overall look and feel for your publications, stationary and advertising," said W.R. Miller of the traditional style of graphic design (Miller 21). But even today the "traditional" style is still used while incorporating newer technology. The Graphic Design Portal, an online graphic design magazine, commented on the classical style of graphic design by saying, "graphic art is a broad term that includes printing, papermaking, binding, and photography," (Graphic Design Portal 1). As time moves on, and new technology is discovered, graphic arts, the ever-evolving art form must change to the demands of the time as well. "The new breed of graphic designers go to multi-media schools," continued the Graphic Design Portal on the evolving craft. With all these mediums being used, Graphic Design is appearing everywhere and anyone can see it in most places.Everywhere one goes, anywhere one looks, it is likely that there will be graphic design in some form or another; it is a growing trend that is making a strong appearance in today's commercial world. One reason for this abundance of graphic design in society is its many different forms, "[Graphic design] includes all types of writing, drawing, and printing. Printed images can be in such forms as newspapers, books, or even printed T-shirts" (Siegel 5). It is because of this broad range that graphic design has emerged as one of the dominant art forms of the 21st century. As Ande Diaz stated in his job-hunting guide, "Graphic art is the largest area of commercially sold art" (Diaz 1). Whether it is the...

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