Deutsche Lufthansa Ag Essay

2031 words - 8 pages

Deutsche Lufthansa AG is one of the leading airlines on the globe. It was founded in 1926 as Luft Hansa. It is also the national carrier for Germany. For many, the name Lufthansa is synonymous with flying and aviation. However, the brand is a paradigm of many businesses under one company. Most of these businesses are centered on the aviation industry. However, the core activity of the firm entails passenger transportation. The firm has heavily invested in this and has several airlines in various regions of the world. These include SWISS and Sun express, was well as investment in other national carriers such as Turkish airlines, British Midland and JetBlue (Datamonitor, 2003). The operations of the firm also entail Freight services with a wholly owned subsidiary known as Lufthansa Cargo AG, which handles all freight (Cento, 2009). This segment of Lufthansa’s operations is very specialized and can transport all forms of cargo including temperature sensitive products and live animals. The firm also operates a lucrative maintenance, overhaul and repair service, which is subdivided into six categories. These include Engines, overhaul, maintenance, VIP and executive gear solutions, components and landing gear. Its IT services for the aviation services represent its other business arm. It entails the provision of IT solutions and setting up of computer centers for not only the aviation industry but other related industries. Catering and financial services are the final business segments of the firm which serve to diversify its operations and enable it to survive in a ruthlessly competitive environment. The firm competes against the likes of Emirates, American Airways, Air France and British airways in the airline industry, and against SITA, EDS, Sabre Airline Solutions, and Boeing in the IT sector. It is also one of the founders of the most successful airline groups in the world, Star Alliance (Gudmundsson, 1999).
Values and CSR activities
• Reduction of emissions
• Green IT
• Research projects Community
• Supporting Education projects
• Sponsorship
• Donations
Health and safety
• Safety is part of the core values of the firm
• Safety initiatives such as Cargo Human Care
• Newer fleet
• Constant maintenance Employees
• Competitive pay and benefit packages
• Provision of desirable working conditions (Helpalliance)

The firm is based on four basic values or principles that guide its organizational goals and objectives. The mission of the firm revolves around assuring reliability and safety for its customers, which implies that the firm aims to promote healthy relationships with its employees, consumers and partners. The firm posits that such relationships shall be based on discipline, team orientation, mutual trust, and cooperation. As a result, the core values of Lufthansa are discipline, excellence, commitment, responsibility and reliability (Børsen, 2005). The firm also believes on the ethos of corporate...

Find Another Essay On Deutsche Lufthansa AG

Hamlet as Victim and Hero Essay

1301 words - 5 pages Hamlet as Victim and Hero      Hamlet, Prince of Denmark, a Shakespearean tragedy, tells the story of Prince Hamlet, who gained the knowledge of a terrible incident that his kingdom had suffered. Claudius, the king of Denmark and Hamlet's uncle, had killed his own brother, the king, who was also the father of Hamlet, and married his brother's widow. Hamlet suffered these traumas to a severe degree, and his only relief was to defeat his

Essay on Light and Dark in Antigone

1188 words - 5 pages Use of Light and Dark in Antigone   The "Golden Age" of Greece is noted for its many contributions to the creative world, especially in its development of the play. These performances strived to emphasize Greek morals, and were produced principally for this purpose. Antigone, by Sophocles, is typical. The moral focused on in Antigone is the conflict between physis (nature) and nomos (law), with physis ultimately presiding over nomos

charant Creon as the Main Character of Antigone

1231 words - 5 pages Creon as the Main Character of Antigone   Throughout the Greek play Antigone by Sophocles, there exists a dispute as to who should receive the designation of main character. Antigone, the daughter of the cursed King Oedipus, as well as Creon, stately king of Thebes, both appear as the key figures in this historic play. I believe that Creon, king of Thebes, should be considered the main character in this work of Greek theater. Three

Free Macbeth Essays: Sleep and Sleeplessness

525 words - 2 pages The Sleep and Sleeplessness Motif in Macbeth We have consciences that function to tell us the difference between right and wrong. If we have clear consciences, we usually possess the ability to sleep. But when our consciences are full of guilt, we experience a state of sleeplessness. In Macbeth, Shakespeare uses the sleep and sleeplessness motif to represent Macbeth's and Lady Macbeth's consciences and the effect Macbeth's conscience has on

Life Outside of Life in Hawthorne’s Wakefield

898 words - 4 pages Life Outside of Life in Hawthorne’s Wakefield   Efficacy lies at the heart of human desires for immortality. Characters throughout literature and art are depicted as wanting to step aside and see what their world would be like without their individual contributions. The literary classic A Christmas Carol and the more recent, but ageless, film It’s Wonderful Life both use outside influences (three ghosts and Clarence the Angel

Essay on Identity in Song of Solomon

2172 words - 9 pages Searching for Identity in Song of Solomon         Abstract: Whether Africans really fly or just escape a monumental burden, perhaps only through death, is a decision Toni Morrison has apparently left to her readers. Never the less, no matter what you believe, within Song of Solomon, the suggestion is, that in order to "fly" you must go back to the beginning, back to your roots. You must learn the "art" from the old messages.   O

The Character of Oedipus in Oedipus and The Infernal Machine

904 words - 4 pages The Character of Oedipus in Oedipus and The Infernal Machine    The stories of Oedipus, as told through Seneca's Oedipus and Cocteau's The Infernal Machine, contain both similarites and differences. Both authors portray the character of Oedipus as being obstinate, ignorant, and inquisitive. Yet Seneca and Cocteau differ on their interpretation of the motives that propelled these characteristics of Oedipus. Seneca portrays Oedipus as a

Okonkwo's Tragic Flaws in Chinua Achebe's Things Fall Apart

3121 words - 12 pages        An increasing amount of contemporary literature traces its origins back to the early works of Greece. For ages, humans have fascinated themselves with the impossible notion of perfection. Unrealistic expectations placed on those who were thought to be the noblest or most honorable individuals have repeatedly led to disappointment and frustration, either on the part of those particular individuals or those they influence. Classic

Sophocles' Antigone - Antigone Must Challenge Creon

889 words - 4 pages Antigone Must Challenge Creon in Antigone   In his "Funeral Oration" Pericles, Athens's leader in their war with other city-states, rallies the patriotism of his people by reminding them of the things they value. He encourages a sense of duty to Athens even to the point of self-sacrifice. He glorifies the free and democratic Athenian way of life and extravagantly praises those willing to die for it. In Antigone, Creon, Thebes's leader in

The Role of Women in Homer’s Iliad

796 words - 3 pages The Role of Women in Homer’s Iliad Homer’s Iliad is undoubtedly focused on its male characters: Achilles, primarily, but also Hector and Agamemnon. Nevertheless, it seems that the most crucial characters in the epic are female. Homer uses the characters of Thetis, Andromache, and Helen as a basis for comparison to the male characters. Homer wants his audience to see and understand the folly of his male characters in choosing war over peace

A Comparison of Butler's Life and Kindred

1915 words - 8 pages A Comparison of Butler's Life and Kindred   What lies in the mind of an author as he or she begins the long task of writing a fiction novel? This question can be answered if the author's life is studied and then compared to the work itself. Octavia E. Butler's life and her novel Kindred have remarkable comparisons. This essay will point out important events of Butler's life and how they link to the mentioned novel. Octavia Estelle

Similar Essays

Lufthansa Service Lines Essay

876 words - 4 pages Product/Services Lines:Passenger Business:As an international airline Lufthansa's core activity is passenger services. The Passenger Business segment also includes Lufthansa CityLine.Lufthansa CityLine, the second scheduled carrier in the Lufthansa Group, is a wholly-owned subsidiary of Deutsche Lufthansa AG. Employing 2,336 people (as of 31.12.2002), it operates a third of Lufthansa flights in the Group's European network. In 2002, CityLine

Lufthansa 2000: Maintaing The Change Momentum

7552 words - 30 pages thus reform the attractiveness of an industry. Historically, various strategies shifted the principles of competition and future events like war or new inventions are likely to reshape the airline industry again.4.0 SWOT Analysis of Lufthansa4.1 StrengthsThe Lufthansa organization possesses a variety of strengths. A very strong brand name, quality and innovation, safety and reliability are some of the major strengths of the Deutsche Lufthansa AG

Reality And Illusion In Shakespeare's Hamlet Reality, Appearance And Deception

896 words - 4 pages Reality and Illusion in Hamlet   Shakespeare’s play, Hamlet, begins with the appearance of a ghost, an apparition, possibly a hallucination. Thus, from the beginning, Shakespeare presents the air of uncertainty, of the unnatural, which drives the action of the play and develops in the protagonist as a struggle to clarify what only seems to be absolute and what is actually reality. Hamlet's mind, therefore, becomes the central force of the

Sub Plots In Hamlet Essay

1118 words - 4 pages Sub-plots in Hamlet   There are many things that critics say make Hamlet a "Great Work," one of which is the way that Shakespeare masterfully incorporates so many sub-plots into the story, and ties them all into the main plot of Hamlet’s revenge of his father’s murder. By the end of Act I, not only is the main plot identified, but many other sub-plots are introduced. Among the sub-plots are trust in the Ghost of King Hamlet, Fortinbras, and