In “What you don’t know can kill you”, author Jason Daley constructs an article exploring the minds
of individuals and how one's fear perception impedes the ability to create a safe society. Daley’s essay
inaugurates the humans perplexing systems and how they alter the way one thinks such as with logic
and instinct which Daley explains in turn “gives us conflicting advice making us creep in fear for a one
in a million boogeyman while virtually ignoring the true risks which inhabit our world such as fear in
being a donor, automobiles, and guns”. Not only does this make humans look silly, but as well make
this world a more dangerous place. Through his use of stylistic elements such as emotional appeal and
selection of detail, the author captivates the audience in an engrossing article that pulls at the readers
heart strings and makes them deliberate over their veracity of fear.
Jason Daley uses a strong initiative to get his purpose across and that is done with emotional appeal.
He achieves this by giving the audience his proposal with a cultivated yet tear-jerking set of stories,
beginning from the Japan tsunami that occurred a few years back. He explains how after the event
out of fear of being in contact with radiation “people all the way in USA started buying potassium
iodide pills which are used to treat thyroid conditions and are administered after nuclear exposure
however they were at least 5000 miles away from the Japanese reactors”. In this excerpt Daley uses
that strategy of emotional appeal, however it is not a definite plan and might put off some readers who
don’t digest mournful events well. The author than continues to give a throughout example of how our
fear perception got altered by media and stories. With statistics, he then points to the organ donor crisis
in which “thousands of people die each year because others are too fearful or uncertain to donate
organs. People tend to believe that doctors won’t work as hard to save them, or that they won’t be able
to have an open-
casket funeral “. As a result, too few people focus on the lives that could be saved.