Hard Power And Soft Power And Terrorism

907 words - 4 pages

Soft power defined, Hard power revisedPower, as one of the most regular and widely used words in today's society, has raised various debates and controversy in its application on international affairs. A decade or so earlier, Joseph S. Nye coined the term soft power (Nye) which was developed as a term of international power compared to military and economic power by him during the following years. From Nye's point of view, soft power is the ability to get desired outcomes because others want what you want. It is the ability to achieve goals through magnetism rather than bullying (Nye 398). However, because Nye is not using this idea consistently it is necessary to clarify some essential elements of soft power.First of all, with regard to the definition of soft power, soft power is an indirect but practical alternative to hard power which can be used to compete with other political actors on the international scale. The public and international organizations can be seen as two channels for the use of soft power. The effectiveness of soft power depends on the quality of the interaction between the public and the decision maker in other countries and the shaping of international institutions and norms.Secondly, as to the source of soft power, foreign policy is the main source of soft power. Firstly, it contributes to the building of a country's image. By comparing actions along with statements not only decision makers but also the public can judge if it is worth trusting a country in international affairs. Secondly, the foreign policy reflects what kind of attitude a country will take in the participation in the international affairs. Finally, foreign policy contributes to the building of international institution and norms.The political value is another important source of soft power. In a general sense, an attractive political value should give the public more visible benefits of capitalism, which could make a country more attractive and its behavior or decision might be seen as a better one than those of a country which is under poor economic status and has a lower living standard. The influence of culture in political world is very limited. Although it might help in the building of international norms, the diversity and decentralization determine that it can be perfect dessert but they will never be a main course.The key factors in international affairs are the people who have the final say about the country's attitude towards certain issue. However, soft power can hardly affect their behavior directly. To achieve the expected result, soft power needs to rest on certain channels in which can transmit the influence to the decision makers. The history, the position in...

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