Digital Marketing Plan Clark's International

2985 words - 12 pages

Digital marketing plans to attract online sales from a new market (12 Month Plan) for a product of Clarks International brand of FootwearExecutive SummaryClarks International, founded by Cyrus and James Clark, is known in the footwear industry niche of UK for its dedication in meeting the customer's needs of comfort and uniqueness in design in footwear. As the leading brand of footwear products in UK, Clarks International has a wide spectrum of products for men, women and children for any occasion, ranging from casual shoes, sandals, wedges and boots to footwear for work. Established in 1825, Clarks has been a successful business, growing into the fourth largest footwear company in the world, having extended to various parts of the world like China, India, North America and other parts of Europe. It has coverage of 35 countries (Mast Business).The most recent studies enlist a profit of GBP 125 million that Clarks made from sales of GBP 1,174 million by January 2010. This has crowned it as the 33rd largest private firm in the UK (Wikipedia, 2013).As a footwear industry, Clarks has great scope in both offline and online marketing. For more than a century, Clarks has thrived on sales made from traditional stores. The information regarding their production reveals that their productions are based in Vietnam and other overseas locations to reduce production cost.Clarks has worked on its websites, social networking and SEO but these fields can be improved fruitfully along with other objectives of bettering online shopping experience and recognizing competitions.This report discusses the various strategies and tactics that can be implemented so as to develop a 12-month digital marketing plan for the firm to attract new online sales.Clarks International : Current Digital Marketing ActivitiesClarks Shoes has established an excellent place in the digital marketing stream. The company has made purchase a comfortable activity with their user-friendly platforms on the many websites that cater to different locations.However, their main aim is to remain local whilst being global. The company works with an objective to serve globally, hence reaching out to all corners of the world has been an objective ever since. This has been made easy with the advent of technology and integrating the brick-and-mortar business with the online marketing makes it all the more real.The following digital marketing tools have been integrated into their already flourishing business with the rise of World Wide Web:Professionally designed, attractive website and e-stores for different locationsSocial Networking Media : Facebook, Twitter and YoutubeEmail subscription on website to receive latest offers and product newsDiscounts upto 50% on online purchases and Weekly OffersLocal Store Finders in respective country websites for physical shoppingPress Releases regarding new digital advances like Mobile Commerce Site and Clarks Sales siteSearch Engine Optimization2.1) Clarks WebsiteThe...

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