Digital Technology Essay

962 words - 4 pages ✓ Expert Reviewed

Introduction

This report is about Digital Trends in Newspaper Readership and Subscription. It will show current customer habits/preferences towards news readership and how they use of the digital online news services in their own lives. Furthermore the report will evaluate the customer attitude between digital and traditional newspapers. The report will be using reputable sources to back the data.

The Newspaper Industry

According to the Mintel’s report on National Newspapers, It showed that readership of National newspapers has been on decline even before the arrival of the internet. This was due to the increase in competition from other news sources like 24hrs T.V and Radio broadcasts.
People found it easier more accurate, reliable and up to date to watch or listen to the news than waiting to read it on the papers the next day. News was being broadcasted on a regular basis as compared to once a day on the printed newspaper. Even though this was later improved as most newspapers started having two editions of the same paper being printed twice a day, the Morning edition which mainly covered the news stories that had developed the day before and Evening edition which is more up to date with the stories that happened on that same day.

Sales and Circulation of Print Newspapers

Press Gazette (2013, online) reported that nearly half of the UK’s regional Daily newspapers lost print sales of more than 10% in the first half of 2013. Whereas online readership is showing to be on the rise. This is similar to the report published on Mintel (2013, online) which also shows that the circulation of Print edition has fallen by 24.3% between 2007 and 2012. The Guardian (2013, online) also has a similar report. (See Figure 1, 2 and 3)

Market Movers

The drop in sales and circulation of printed newspapers is mostly linked to the emergence of internet and the growth of digital technology that uses devices to connect to the internet. This includes Smartphones, Tablets, Laptops, Smart T.Vs, GPS devices and E-readers. The ownership of these devises is also on the rise as showed on Warc (2012, online), it stated that an average household now contains three digital gadgets and 15% of homes owns more than six.
Similar thing is on Mintel 2013 report which shows that currently only about 8% of household owns a 3D T.V but 97% own a PC. Overall more than 50% own some sort of a digital device which is internet-enabled like Smartphones and Tablets.
Due to the rise of the digital device ownership, this has made it easier for readers to access news from anywhere which has increased visits to the newspapers websites and decrease readership of printed version. (See Figure 4)
The digital living

A growing trend of digital news readership can also be caused by the convenience and ease of access to the news information. Readers can now read the news from anywhere, everywhere and anytime. There is no...

Find Another Essay On Digital technology

Electronic and Digital Technology Essay

1415 words - 6 pages Looking back 15 years ago to the electronic and digital technology we had then compared to what we have now is incredible to see first hand. Society knew this new technology would come but never thought it would be here this immediate to where everyone and their grandmother’s posse some form of it. It is deranged that a great deal of individuals hate this new age where technology is ubiquitous and taking over. Most of them that are not fond of...

Digital Technology is Changing the Published World

1165 words - 5 pages A book is a published composition having illustrated and printed sheets made of ink or paper parchments hinged at one side. Despite the fact that there are thousands of books being published today, the existence of the digital world is slowly changing published books into digital forms (electronic books). An electronic book is a book publication that exists in the internet and is easily accessible on a CD-ROM. Advanced technology has led to...

Impacts of Technology on Digital Learning

1593 words - 6 pages , there is a rise of different tools and technology that support eLearning, and that is changing the way online and blended courses are being developed and delivered to students. However, there are several challenges in developing digital learning materials and the use of tools and technology, internet bandwidth, usage of interactive software. Moreover, it is not easy to develop online courses that need to have hands on experience or supervised...

The Impact of Digital Technology on the Film Industry

1679 words - 7 pages The Impact of Digital Technology on the Film Industry The purpose of this research assignment is to put forward a convincing argument in how digital technology in the last four years have completely revolutionised the whole film industry. This thesis will attempt to focus on the main disciplines of film making and the impact that technology has had on each area. Firstly, this article will look at recent changes in the pre-production area...

Digital Art: The Central Point Between Technology and Art

777 words - 3 pages The digital Art is the central point between Technology and Art with a great impact to new development on presentation and communication to viewers. This concern the application of digital technology and the use of article to give information through art work. The impact of technology within an arts context lies above all in the fact that the technology is used to beauty Viewers who see how technology is used, begin to realize that it can be...

A Digital Detox: Learning to Live With Technology

2390 words - 10 pages A Digital Detox: Learning to Live With Technology John T. Gordon (Rusty), son of John T. R. Gordon and Lois Gordon, and a 35 year old father of two, was uncharacteristically absent from the lives of his family members. His absence was so uncharacteristic because he always went “to every single practice and game for baseball, softball, football, basketball, even the piano recitals and dance classes” (Faces, 2014) that his children were involved...

Comparing and contrasting the use of digital technology in 'The Matrix' and 'Toy Story'

1966 words - 8 pages Technology has revoulutionised the face of cinema on many an occasion. The introduction of recorded audio to films in 1927 added another dimension to the cinematic experience as did the introduction of colour film processing during the mid 20th century. However no technology has made as much of an impact to every aspect of the film industry as the advent of the use digital technology. Since Star wars was released in 1977 the world recognised...

Digital Information and Communication Technology Impact Business Models for the New Economy

1943 words - 8 pages efficiency. Another essential factor is the globalization of market, this indeed brings new opportunities for business, but at the same time it also brings greater competitive pressure. However, digital information and communication technology is an effective tool for enterprises to compete in the globalization market, working along with business model as the crucial strategy. The application of information technology in business model...

Due to the advances in photographic equipment and digital technology, the skills of a professional photographer are no longer required.

1105 words - 4 pages In a very short period of time professional photographers have suddenly found a vast amount of advanced photographic equipment and new technology at their disposal.Although innovation and development in the silver halide market has been slow, digital imaging technology has been advancing rapidly. The most dramatic of the changes has been in the digital camera's ability to capture better image quality and resolution, and the technology...

Digital Media in the Past and Present

1159 words - 5 pages Digital Media in the Past and Present In today’s world digital media are everywhere, TV, newspapers, advertisements, and magazines. Almost everywhere you look you will find some sort of digital technology. Digital technology has come along way since the beginning of its time in. Although computers were invented long before; digital technology didn’t start to shine its light until the early 80’s. Originally, NASA developed digital imaging for...

Intel and Microsoft’s Collaboration in the Digital Signage Space

1150 words - 5 pages There have been a number of announcements since the beginning of this year regarding Intel and Microsoft’s collaboration in the digital signage space. Can you summarise what your offering for the digital signage market is for us and do you see this as a significant growth area for Intel and Microsoft? Smart and connected, digital signage is one of today’s hottest technology trends. In May at the London Digital Screen Media Expo, Windows...

Similar Essays

Digital Technology Essay

1357 words - 5 pages , I read a column that I found to be most delusional. It was an article about the dumbing down of America due to our love of technology. It talked about how the decline of printed media as a result of digital media is eroding our nation’s intellectual levels in all age groups. Our attention span as a whole has been drastically shortened due to our thirst for a quick fix of information. It then goes on to have the audacity to say that because of...

Digital Technology Essay

636 words - 3 pages After watching the video Digital Nation, I came in the conclusion that I agree with the overall message. Although, some participants in the video are pointing out how important the digital technology is for our society, I believe that it is harming us at the same time. If we are not careful and slow down, we may lose important characteristic of human thinking, what is our mind. With this said, I would like to point out the first problem of the...

Advancing Digital Technology Essay

1510 words - 6 pages online, listening to music, managing business contacts, updating calendar schedules, and an infinite number of other uses. As displayed throughout history, technology has evolved to become more easily portable and accessible, and expanded its performances to complete our work as well as entertain us. Due to the modern, portable gadgets of today, an increasing number of people have become solely dedicated to living in the digital realm rather than...

Technology: The Digital Age Essay

1107 words - 4 pages The digital age has brought about many changes in the way we conduct business, education, entertainment and mental health. The trend to incorporate technology into our mental health programs, while in its infancy, continues to grow in popularity and use by both educational and private mental health providers. There has been a great deal of discussion on the methods, ethics, problems and benefits of this new technology, however little research...