Discuss How Information Systems Might Be Used To Support Decision Making In Business And Government Organizations. Provide Examples From Real Life Cases.

2255 words - 9 pages

The phrase "digital nervous system" occurred to Bill Gates during preparations for Microsoft's first annual CEO summit, a carefully orchestrated extravaganza held at the firm's Redmond, Washington, campus in the spring of 1997 (Gates 1999).In the coming years, digital technology will radically increase the speed at which business is conducted. It will change the relationship between businesses and their customers, and it will transform the roles of individual workers. How well an organization adapts to this changing business landscape will depend on the health of its internal digital processes-its "digital nervous system." Though a digital nervous system is built on a combination of hardware and software, it is not a product. Think of the role a biological nervous system plays in living organisms. It controls the basic systems-respiratory, circulatory, and digestive-that make life possible. It also receives sensory stimuli, transmits them to the brain, and instantly triggers a response. In humans the nervous system makes it possible to think and plan with foresight and creativity.Like a human nervous system (Bray 2001), the digital nervous system connects all differences of a corporate (or even, increasingly, a home) environment. It gathers, analyzes, tracks, controls, and transmits information between the various parts, making them interact into a seamless whole. And, in the same way a human nervous system also controls one's input and output to the world (through eyes, ears, mouth, etc.) a digital nervous system can connect a corporate whole to the world at large as well.An effective digital nervous system performs similar functions within an organization. It allows a company's internal processes to operate smoothly and quickly, enables an organization to respond to customer feedback quickly, gives it the ability to react to its competitive environment in a timely manner, and empowers employees with critical knowledge.The key is how effectively an organization manages the flow of its digital information. All kinds of information-numbers, text, audio and video-can now are put into digital form. Success in this kind of environment, however, entails more than deploying technology. The idea is to employ it in a way that enhances how people work and that transforms how organizations operate. Businesses must create digital processes that manage and deliver important information to the employees who need it, helping them to respond effectively to changes and new opportunities, make decisions quickly, and fix problems as soon as they arise. Just as machinery provides tremendous physical power, digital processes can enhance organizational intelligence by giving workers the information necessary to be more effective. There is no standard digital nervous system. Because each business is different, its digital system will reflect its unique needs and structure.There are several types of information systems which is possible to concentrate on the type of...

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