Discuss How A Social Institution Such As Mc Donalds Affects Our Society

1072 words - 4 pages

McDonalds, A social Institution


In 1940 two brothers, Richard and Maurice McDonald opened the first `fast food' restaurant in California. Since then this report will uncover the sociological impact by divulging in an analysis of McDonalds as a social institution. This paper will strive to prove conflict theory as its central thesis and apply the theory to discuss how a social institution such as McDonalds affects our society. The main focus will be on how the tenets of conflict theory apply to McDonalds. At the same time this paper will aim to educate the reader about the sociological impact McDonalds has had in our society by analysing the company through the fundamental principle of Conflict theory and its main tenets.

Theoretical perspective

Conflict theory was developed by the German sociologist Karl Marx. He proposed that conflict is inevitable within a society where citizens struggle for resources and power. During the time of the industrial revolution Marx realized that the revolution was creating social and economic division amongst people. Marx blamed industrial capitalists for oppressing the poor people and perpetuating the inequality of power.

The following are the Tenets of conflict theory:

A materialistic view of society (the bourgeoisie and the proletariat)

Karl Marx distinguished individuals of the society by putting them into two groups; bourgeoisie and proletariat. The bourgeoisie group consisted of industrialists who owned factories and other means of production. For example the owners of McDonalds are classified as bourgeoisie. The proletariat group consisted of all the working class individuals that worked for the bourgeoisie such as staff members employed at McDonalds.

A critical stance toward existing social arrangements

According to Marx the bourgeoisie used their influence and wealth to secure institutions. They secured education and politics so that they could organize these institutions to represent those in power while preserving the class structure. Acceptance of this ideology by the masses is referred by Marx as false consciousness. False consciousness is the process used by the bourgeoisie to mislead the proletariat. The proletariat fail to realize that they are under false consciousness.

A dynamic model of historical change (transformation of society)

Marx believes that for society to prosper the oppressed must realize the true reality of their life and challenge the status quo. Growing tension and conflict in the Middle East justifies Marx's theories. The oppressed citizens realized they were under a veil of false consciousness and fought back against the government for their freedom. For example citizens of Egypt successfully rebelled against the dictatorship of Hosni Mubarak. A new social arrangement was formed where Mubarak agreed to step down and the citizens were able to freely elect a suitable replacement.

Application and analysis

Applying Marx's...

Find Another Essay On discuss how a social institution such as McDonalds affects our society

How Social Media Affects our Lives

1671 words - 7 pages not right that bullying is becoming more and more common. Especially cyber-bullying. States have gone so far as outlawing cyber-bullying. If it has gotten far enough that the state gets involved people should realize things are getting out of control. Social Media affects all the time. Whether our children are getting bullied through social media, or whether we are the one’s addicted to these websites, it’s affecting us. Sooner or later social

discuss the imptance of PLA as a political institution

926 words - 4 pages Discuss the importance of PLA as a political institution in China since 1978 (25m)The PLA arguably plays an importance role in defining China, being one of the three political institutions that rule China- namely the PLA, Chinese Communist Party (CCP) and the Chinese state. This tripartite relationship surely means that no sector is redundant and every institution has its own roles and has a certain significant value. In this question, we will

How Social Media Affects Our Interaction With Others

1342 words - 5 pages strong network without conflict or unnecessary nurture is pressuring real-life families into pretending to be something that they are not. Despite the prevention of having worthwhile connections with other individuals, we are currently at a disadvantage from a social and mental standpoint because our everyday routine involving technology is isolating us. The growing influence of social media such as Facebook and television has changed the way in

How Social Environment affects Lifestyle

896 words - 4 pages Social environment is influenced by one's power and wealth. This, inturn, determines success or failure in peoples' lives. If one were born with a'silver spoon' in his mouth, he would easily be able to attend a fancy schoolno matter how intelligent he is or have any luxury he wants just because ofpower and wealth. On the flip side, if one were born to a poor family in abad neighborhood infested with violence and drugs, he would have a

The Social Institution Of Marriage In Jane Austen’s Society

3481 words - 14 pages The Social Institution Of Marriage In Jane Austen’s Society In the following essay I am going to closely examine the proposals of marriage Elizabeth by her cousin Mr Collins, and aristocrat Mr Darcy. I am also going to compare and contrast the events of each proposal. In Jane Austen’s lifetime a women’s status in society came firstly from her parents and secondly when she married. Jane Austen shows the marked differences in class

Social Dating is a Modern Phenomenon in our Society

1229 words - 5 pages Most people, especially teenagers, are influenced by their peers, parents and social media. Whether it is what is in style or what the kids are doing these days, it seems like everyone is following each other either through a social network such as Facebook or through face to face interactions. One of the areas in which they are influenced most is dating. Dating is a modern phenomenon which has only recently been brought up in the last century

Discuss How Semiotics/Semiology Informs Our Reading of a Performance

786 words - 4 pages madame like" (reference from steven berkoffs book) is our signifier, what is signified is that there is a conversation occuring between two individuals either he's asking the question or being asked himself, in addition they are sitting in a suit and a dress. so its probably a good guess that they are at some type of restaurant/cafe, and they are talking to there waiter. Also, as the performance progresses they start using language like "salmon

Discuss the extent to which you think that goals are determined by the overarching culture of a society as opposed to smaller social groups or subcultures

1106 words - 4 pages Pascal Cisangani 23023554 / 23345853 Danai MuswaziDiscuss the extent to which you think that goals are determined by the overarching culture of a society as opposed to smaller social groups or subculturesDefinition of key termersCulture and subcultureA culture is made up of beliefs, behaviors, objects, and other characteristics that members of a specific group or society have in common. Through this, individuals and groups define themselves

This essay is a critique on how shrek depicts and discusses servral issues such as the theory of a utopia and how society view people who are different than the so called "norm"

1423 words - 6 pages shining armour. She is shown as being an alpha female in one scene where she fights the merry men. She uses matrix like moves in order to beat them up on her own. After this she helps Shrek which shows the independent women in her by helping him remove an arrow from his behind.The next character I wish to discuss is Shrek. He is the so called "hero" of the story along with the talkative donkey. Shrek isn't the normal hero he lives in a swamp, bathes

How do other people influence our behaviour? Discuss with reference to social psychological theory and research.

1343 words - 6 pages understanding of how to act. This results in a shared sense of identity as people change their behaviour as a means of adapting to the group. Normative conformity is also linked to both studies. Even though members of the group may not agree with certain behaviour, they neglect to confront other members as they want to be liked and fear what may happen if they go against the social norms of the group (Hogg & Vaughan, n.d.). Obedience is defined as

Comparison between Thornton Wilder's 'Our Town' and John Osborne's 'Look Back in Anger.' Discuss how the characters 'spend and waste time as though they had a million years.'

1025 words - 4 pages "Now you know! That's what it was to be alive. To move about in a cloud of ignorance; to go up and down trampling on the feelings of those...of those about you. To spend and waste time as though you had a million years. To be always at the mercy of one self-centred passion, or another. Now you know - that's the happy existence you wanted to go back to. Ignorance and blindness."The characters in Wilder's Our Town indeed 'spend and waste time as

Similar Essays

Education As A Social Institution Essay

1136 words - 5 pages . For example, for schools to be able to exist they rely on funding from the government. This is an intersection between politics and education. Social institutions affect individual lives through other aspects of society such as culture, socialization, social stratification, and deviance. This paper will focus on the social institution of education, and how it affects individual lives through socialization, deviance, and social stratification

The Family As A Social Institution

2258 words - 9 pages is a social institution, along with religion, community, business, government, media and education. The role of family, as a social institution, is to preserve society and produce respectable, responsible citizens. The family socializes its members to understand and balance their individual needs with the demands of the other institutions mentioned above. As children, we are able to be in a safe environment in our family (hopefully) to

The Family As A Social Institution

1538 words - 6 pages were dependent on each other to survive. In moving into an industrialized society, the interdependency of the family is based more on evolving to a more spiritual and supportive role, and in leaving a legacy behind that we are proud of. Social institutions such as education, media and government will have a direct impact on families and children. Both will be facing many complex and challenging issues in the coming decades and it is important

How E Learning Affects Our Society Essay

1473 words - 6 pages properly and how to manage time to study; they need to be discipline to themselves. Therefore, they can score in their studies. Besides that, students have to search information by themselves. “Material for independent learning can be provided by technology such as the web or in print. One of the benefits of independent learning is that it can be undertaken at a time that suits the learner, the organization, and the task. ” ( Caladine, 2008, p.98