Discuss of Marketing for Sustainable Consumptions
‘Marketers are not doing enough in directing their target markets toward sustainable consumptions’
The basic goal of marketers is to find the needs and wants of their customers and meet them more effectively and efficiently than their competitors.
Also, there are other goals of the marketer that started in the 21st century that the social effort to solve the environmental problems caused by humans has become one of the most important aspects of marketing.
We call it sustainable consumption targets or green products and green marketing.
That is because of economic growth can make people living in severe conditions such as air pollution, water pollution and traffic congestion.
Global concern about environmental sustainability and climate change has exploded in recent years and is now one of the most widespread political and social issues.
The concern about the quality of life for future generations has taken hold and is affecting the way consumers behave.
The finding of this report illustrates a description of the Sustainable consumption objectives and its background, how changes in the consumer's opinion relating to it and the actual success of Green Companies of marketing.
That explains why marketers need more effort related to sustainable consumption objectives.
DESCRIPTION OF THE ISSUE AND BACKGROUND
" sustainable development " was first introduced to the International Conference on Sustainable Development (IUCN) in 1980.
It became an important future and was announced in 1992 at the UN General Assembly and began preparing.
However, despite all the concerns about this concept, the key messages for the key messages about the environment and the development of the environment were still unclear. Sustainable development is widely known as environmentally friendly environmental concepts such as protecting the environment of environmental modernization, safeguarding common heritage, and protecting environmentally friendly circumstances. (Charter & Tischner, 2001)
Now and then the concern about the quality of life for future generations has taken hold and is affecting the way consumers behave. Increasing awareness of the impacts of the use of household products, car emissions and over-development is, in many countries, encouraging consumers to be more cautious about the type of products and services they purchase.
The UN General Assembly for the Advancement of Sustainable Development is introducing and encouraging 12 sustainable development goals.
The text further states that
'Sustainable consumption and production is about promoting resource and energy efficiency, sustainable infrastructure, and providing access to basic services, green and decent jobs and a better quality of life for all. Its implementation helps to achieve overall development plans, reduce future economic, environmental and social costs, strengthen economic competitiveness and reduce poverty.'