Discussion Of Bordo's Essay "Hunger As Ideology."

1013 words - 4 pages

The Women's Role in AdvertisementsNowadays our world and people are being eaten by advertisements and commercials almost as much as five, ten, and even twenty years ago. But of course now modern people have changed their opinions and thoughts almost on everything, advertisement included. And they have changed also. In "Hunger as Ideology", Susan Bordo talks about her view on commercials and gives us the gender-dualities, which she thinks are traditional for ads. In her essay Bordo examined the historical stereotype of women; the portrayals that have arrested them, turning their psychological makeup into something destructive to their health, and yet, supported by society. It seems that to be thin is a goal for most women and as Bordo points out, it is the result of advertisements and a public image of women maintaining a number of roles, including that of server and of the sexually repressed. She says that the real woman, as advertisements show, is the one who doesn't eat much, who is slim, beautiful and cares about her family and relatives more than about herself. I, for one, mostly agree with Bordo. She makes clear some trends, ideals, and underlying principles that are commonly overlooked, especially by men, I would think she'd say. I presume that she would want Madison Avenue advertising firms to market items on terms other than sex appeal, the ability of a product to make a person seem more interesting, etc. It wasn't until I read the part about how men are supposed to have insatiable appetites that I agreed with her. I am constantly finding myself hungry, and always able to eat. But just as the ideal women should have a "cool" relationship with food, I think I have that exact relationship.Trushyk 2Well, let's discuss one of the commercials. Pop-tarts Pastry Swirls by Kellogg's. What is it? Strawberry, new look? Since when did people start to care how their food looks? It' is going to end up in the toilet, I am sorry for being that open. I think this advertisement I s a counterexample of the usual ads that Bordo describes in her essay. Look at the woman! She's definitely not a model. Honestly, when I took a look at this ad, I got scared. My goodness: horribly wrinkly old lady with blue hair! Well of course there are a lot of older people out in our world, but I guess we are not so used to see them as advertisers. Let's get back to the describing. This is a progress. A couple years ago our magazines or TV's didn't even have people of older age advertising anything. There always were gorgeous models, long lags, pretty faces, muscled bodies, etc. Now we can see anything. I think we all know that women are very carrying people. They care a lot about their children, husbands, friends, and themselves at the last moment. Susan Bordo describes women as those, "who are almost never shown being fed by others." (162). But...

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