Discussion of Different Types of Media
Media affects and influences the nation and the world through many
different ways. Mass media is a name given to organisations that
communicate to our society this includesÂ’ television, radio,
newspapers, magazines, advertising and the internet. Mass media also
shows us what kind of society we live within.
Television is the biggest type of media as nearly everyone owns or
views a television. Within recent years television media has
dramatically increased following the expansion of channels. This means
that television now appeals to a wider audience. From soaps, like
Coronation Street, to documentaries, like a day to remember, thereÂ’s
something for all ages and makes it hard for people not to get
infected by this contagious disease. Some people might argue that
television is a waste of time that could be better spent or that it
displaces the brain of useful information, when in fact these people
are mistaken. With televisions powerful documentaries it encourages
everyone to take an interest in something and to learn about a passion
or maybe teach them how to carry out a dream. Television actually
develops and nurtures the mind. Even soaps have a secret hidden agenda
of teaching the viewer about topics some people are too scared to talk
about or confront. For example a recent storyline in Coronation Street
about an emotional violent relationship shows that just because
someone doesnÂ’t show bruises doesnÂ’t mean they arenÂ’t in an abusive
relationship. Soaps also feature stories of transvestites, child
abductions, murders, child neglect etc. putting these on a television
screen educates people about everyday things that other people believe
shouldnÂ’t be discussed.
In 1922 the British Broadcasting Corporation (BBC) was created to
Â‘educate, inform and entertainÂ’ the general public the first extreme
television viewing was ion 2nd June 1953 which was Queen Elizabeth Ð†Ð†.
An estimated 20million viewers witnessed this event. By the end of the
1950s over 95% of the British population owned a television.
Initially there were three television companies which served three
regions. They were; London, the North and the Midlands. Companies
bought the right to provide television within their area but each
region still has its own independent company which generates local
news and local programmes. ITV was launched on 22nd September 1955.
Improvements in technology have led to a dramatic increase in the
amount of television programmes and channels available. In 1962 the
first ever live pictures of America were shown in black and white on
television. Today many programmes feature live from countries over the
world in full colour.
Advertisement is not only one of the most common forms of media but
one of the most over-exposed type of media...