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Discussion On Purpose Of Corporate Social Responsibility

2058 words - 8 pages

Discussion on Purpose of Corporate Social responsibilityCorporate social responsibility has been define as that: "the view that organizations should act ethically, in ways that contribute to economic development, the environment, quality of working life, local communities, and the wider society" (Huczynski and Buchanan (2013). The purpose of this essay is to discuss whether corporate social responsibility activities are a genuine effort made by companies to show their wider societal responsibilities or they are just a cynical marketing ploy. Different opinions are given on this topic. This essay agrees that the original intention of the corporate social responsibility is to show more care to the environment and people who are involved in the business activities, however it is also true that some of the companies are carrying out corporate social responsibilities just because they would like to use it as a marketing tool to improve the brand image and to attract more customers to buy the products or service. This essay will firstly discuss the reasons why companies engage in corporate social responsibility genuinely as well as to analyse the benefits and costs that CSR activities brought to companies. As the other opinion given is that CSR activities are carried out because companies would to enhance the corporate image and to reach its objectives on marketing. This essay will firstly present and discuss the opinions on this view and then analyse the reasons why companies merely choose CSR activities as marketing tools and what benefits and costs that companies need to take. According to Bhattacharya, Sen and Korschun (2011), corporate social responsibility is a form for corporate to self regulate and to go beyond the policies and regulation made by the government and related association. The original purpose of CSR is to encourage companies to have positive impacts on the stakeholders, such as shareholders, consumers, employees and the local communities, as well as the environment where the business is in. CSR bears the mission to assist corporate to practice business ethics, as ethical issues are now becoming more and more important for corporate.Though CSR is a concept become popular since the 1960s, it has been popular nowadays. Proponents to corporate social responsibilities argue that CSR will profit corporates in a long term.The reason why companies decide to practice CSR is usually because they see benefits for the companies in a long run. According to the Stakeholder perspective, it can be seen that CSR will provide values for its shareholders, investors, customers, employees as well as local communities.From the view of the contemporary consumers, it can be seen that they believe companies should provides more positive response to the society and the environment. In the same time, customers believe that by practicing the CSR activities, the products and service provided by companies are more trustful. Therefore consumers will tend to...

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