The Walt Disney Company is a well-known animation company founded by Walt and Roy in 1923. They first start as the Disney Brothers Cartoon Studio. The company is best known from the Walt Disney Studios. Walt Disney create two first animation which his Snow White and the Seven Dwarfs. They later produce Pinocchio, Fantasia, Dumbo, and Bambi. Disney also own 14 theme parks around the world.They also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and ABC (Walt Disney: A Short Biography, n.d.).
After Walt Disney death, the studio is struggling but was saving by the arrival of Michael Eisner as a CEO and Jeffrey Katzenberg as chairman of Walt Disney Studios. The studio produced many hits animation like Beauty and the Beast, The Little Mermaid and The Lion King. The Lion kings generated more than $ 1 billion revenue to Disney (ALCACER, COLLIS, & FUREY, 2010).
Walt Disney studio was an open and has a collaborative environment that relied on all employees to generate story ideas. Animators got compensated base on the success of the film which makes it hard for other company to lure Disney animator away. The success of the Lion King seems to be the biggest one as other films produce after it was a flops. The absence of Katzenberg, the Disney studio creative forces, who was not promoted to president by Disney CEO created many negative results to the firms (ALCACER, COLLIS, & FUREY, 2010). Later, Katzenberg, Steven Spielberg and David Geffen started animation studio DreamWorks.
Disney struggle during that time and unable to produce any success films which lead to the alliance with Pixar.
Pixar is not among the animation studio in the industries at first as it starts off not as animation studio. When Steve jobs bought company from Lucas films, it is just a computer business, meant to be hardware and Software Company. It became a success animation company as it broke the tradition of a hand draw animation. The first five film is a hits with a grossed over 350$ (ALCACER, COLLIS, & FUREY, 2010).
As I mention earlier that company start of not as animation. It is George Lucas offer Ed Catmul to be head Lucas film's Computer Division special effects team for Lucas film Star Wars and Indiana Jones franchises. They are developing state-of-the-art computer technology for the film industry. Later, Catmul met John Lasseter, a young Disney employee, is invited to join the graphics group at Lucas film's Computer Division, He commented, “I felt that Disney was, at the time, doing the same old thing. They produce The Adventures of André & Wally B using ground-breaking technology to animate it (Our story, n.d.).
Steve jobs bought the Lucas film computer business, and then called Pixar, for $10 million in 1986. Pixar initially developed three proprietary technologies: Render Man, Marionette, and Ringmaster. In 1989, the company released Render Man, a software system that applied...