Disney Goes To Tokyo Essay

633 words - 3 pages

STRATEGIC
Tokyo Disneyland is located near Tokyo, the center of Japan’s transportation network and near Narita airport. The convenient transportation helped Tokyo Disneyland to attract more visitors.
Despite common knowledge, Tokyo Disneyland was more a Japanese product than a perfect copy of the American style. The fact that a Japanese company owns Tokyo Disneyland caused the Tokyo Park to adhere almost perfectly to local regulations and customs. (Ancona, M11-13) Therefore, Tokyo Disneyland did not face all the issues that generally arise with other forms of international activities and entering the Japanese market was overall a smooth process. Japan was a potential market for Disneyland as the Japanese were aware about Disney characters and loved them. (Ancona, M1-16) Disneyland in Japan provided the experience of foreign travel without the usual time and cost (8/29 Slide-9). They had good division of labor as Oriental Land Company selected the site and made sure that the designs proposed by Disney adhered to the Japanese culture at the same time keeping it original. (8/29 Slide-10)
POLITICAL
Tokyo Disney was owned and operated by an independent Japanese company – the Oriental Land Company Limited that compensated Disney for the use of its name and characters in the form of royalty payments. There was a clear line of authority between the Oriental Land Company and Disney. (Ancona, M1-12) Japanese partner had the legitimate power over Disneyland, as they were the major stakeholders. (9/5 Slide-5) This independence allowed Tokyo Disneyland greater freedom to adjust Disney’s attractions to be more responsive to local cultural preferences while also inhibiting the encroachments of Disney’s corporate philosophies on Japanese employees, consumers and culture. Disney’s motive for this arrangement was more limiting the financial risk of its first foreign theme park than any real concern for the preservation or inclusion of Japanese culture.
CULTURAL
Tokyo Disneyland is a simulated America showed by...

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