Disney: Organizational Behavior Essay

1088 words - 4 pages

IntroductionWalt Disney World Company provides an excellent work setting for their employees or cast members. Staff support centers are spread tactically across the theme park. Some of the services included are childcare information, postage stamps, bus passes, check cashing, staff discount programs, and money orders. The Walt Disney Company comprehends that acknowledging their employees needs keep them motivated on-the-job and dedicated to the company. The Disney Company applies organizational behavior concepts to many facets of their organization.MotivationThe Disney Company uses many different methods to motivate their employees to provide exceptional service to their customers. The Walt Disney Company provides a wide range of benefits to their employees, including health, dental and life insurance. (Careers: Discover Opportunities to Join The Disney Team, n.d.) The Walt Disney Company provides Complimentary Theme Park Passports, Disney TEAM Discounts, including Disney products and merchandise and Employee Stock Purchase Program.The Walt Disney Company has also thought of it employees that are seeking a higher education they offer Educational Reimbursement, Learning and Development Opportunities, The Walt Disney Company Foundation Scholarship Program, and Educational Matching Gifts Program. These incentives provide encouragement for the employees and seduce them into staying faithful to the Walt Disney Company. The company also provides other sources of championing. The Credit Unions, Disney VoluntEARS, Service Awards, Personal Assistant Network, Employee & Cast Member Contests, Childcare Centers in Burbank and Orlando, and Employee Stores in Several Locations are other options that can be taken advantage of by employees and cast members. (Careers: Discover Opportunities to Join The Disney Team, n.d.)The Walt Disney Company acknowledges that their employees and cast members are responsible for making the "magic" happen on a daily basis and use the many incentives mentioned above to motivate and stimulate their employees and cast members into providing the best possible family entertainment available. Motivation is successfully used in the Walt Disney Company as the turnover rate is 30% compared to other theme parks that have a 100% turnover rate.Organizational CultureThe Walt Disney Company certainly has its own organizational culture. The foundation in this organization is to provide superior entertainment to citizens around the globe. The values that the Disney Company stands by are innovation, quality, community, storytelling, optimism and decency.The use of storytelling is an important value that helps to unite members on a project around a central idea. Walt Disney formed a creative group called the "Imagineers" in the 1950's. The purpose of the group is to dream up new imaginative places for the theme park guests to visit. The use of storytelling propels these individuals to devise a history for certain attractions and helps bring...

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