This website uses cookies to ensure you have the best experience. Learn more

Disney Organizational Technology Plan Essay

1870 words - 7 pages

The technology revolution of the late 1990's has changed the way organizations do business domestically and globally. The transformation of ecommerce during this time has increased the rhythm and speed of the marketplace to bring innovations to the global consumer. Corporations worldwide have felt the pressure to maintain pace to this"new" market. How organizations responded to these global demands have determined their success or failure. To keep current or ahead with technology, organizations must effectively plan for and evaluate present and future trends. One company that has done so is Walt Disney Company, the famed children's entertainment corporation and global enterprise.Company HistoryThe Disney Company was started from a partnership of two brothers, Walt and Roy Disney, on October 16, 1923. This was originally known as "Disney Brothers Cartoon Studio", which later became the recognized brand name as "Walt Disney Studio." In November 1928, Disney created one of the first memorable created films made with sound was the Mickey Mouse cartoon call "Steamboat Willie." This was the introduction of famous Mickey Mouse to adults and children all over the place. This newly created character immediately became very well-liked and recognized. Disney was growing many times over with their film success, and with related brand merchandise. About 20 years later, Disney created their first live film called Treasure Island. (Disney, 2009)Disney was having success in both film and television, the thought of getting bigger and reaching new markets was considered. Disney was always looking for something new to do. The one area that fascinated Walt Disney was amusement parks; however, he wanted to create an amusement park that both the parents and their children could have a fantastic time. This is how Disneyland, located in California, came about and opened on July 17, 1955. On December 15, 1966, Walt Disney died.For anyone visiting Disneyland, understanding and realizing that it is not just an amusement park. This is a place where a person of any age can go and act like a child. In 1971 Walt Disney World was opened in Orlando, Florida. At this location not only is there the Magic Kingdom, but places that cater to its visitors such as hotels, camps, shopping and become the greatest vacation destination in the world.Before Roy Disney's death in 1971, the thoughts that were being considered were EPCOT and Community of Tomorrow. Card Walker, Donn Tatum, and Ron Miller, who were trained by the Disney brothers, made this dream of Roy Disney a reality when Epcot and the World Showcase opened in 1982. This is the period when the technology of Disney starting to grown quickly. From the animatronics that were being used in most of their rides in both the Magic Kingdom and Epcot, it was important that this type of technology was continuously challenged and monitored closely.In the early 1980's, Disney went for the technology achievement with the start of the Disney...

Find Another Essay On Disney Organizational Technology Plan

Internal and External Factors: Disney Corporation

2019 words - 8 pages areas of organizational management must rely on and practice good planning, organizing, leading, and controlling every day. The managers used these factors to solve the problem/issue with the movie cover successfully and as fast as possible and continue to use them today.The Vice President of Technology and Innovation for Disney Consumer Products, Chris Heatherly defines innovation simply as "making a great product." And that is what Disney

disney case study for marketing - school - disney

552 words - 3 pages CASE STUDY: DISNEY ECO SYSTEM CONDITION Strategic alignment: It is strong, stay relevant and current with it’s core audience while staying true to it’s heritage and core brand values. It is customer loyalty and brand loyalty and has muti level strategy. Disney work hard to connect with it’s customers on many level through every single detail. Disney use technology to ensure that a customer experience is consistent across every platform. Access

The Walt Disney Company

3777 words - 16 pages family. We are members of the Disney Vacation Club and possess annual passes, and price changes put a wedge in our budgeting plan every year. An individual blogger, Kevin Yee, discovered a travel guide originally created in 2003. While looking through, he found prices for 2003 and compared them to those of expected inflation prices and actual prices for 2013. For a 1-day admission ticket to the park in 2003, the price was $50. Adjusted for

Disney: Intercultural Differences with Euro Disney

6129 words - 25 pages community around the park consisting of a sports complex, a technology park, a conference center, a theater complex, a shopping mall, a university campus and villas. Exhibit 2 gives the detailed phase I and phase II layout plan. See exhibit 4 for the details regarding the Disneyland Paris layoutThe phase one was completed in early 1992 and was officially opened as "Euro Disney" on April 12, 1992. The theme park consisted of 29 rides, various

Walt Disney Company

4268 words - 17 pages human technology-intensive company, this paper seeks to understand how Disney was able to leverage its resources to create a competitive advantage. As an important aspect of its operations, relevant management issues are reviewed to see how it has affected the company’s global expansion strategy. Walt Disney The Walt Disney Company is a multi-billion dollar enterprise that controls and maintains vast interests in various multimedia

Disney: Shooting for the Stars

1663 words - 7 pages breaking release of Star Wars episode 7 will no doubt further push share prices into the galactic realm (Bond & Szalai, 2012; eToro, 2014). Post-acquisition Organizational Structure Organizational transition is a matter-of-fact in any acquisition or merger and as with any company, Disney has its way of conducting business and will seek profits in the manner it believes most viable. In one major organizational overhaul, Disney opted to cease

Disney Inc. Operational Planning

2205 words - 9 pages the daily operations that Disney has can become quite a job to over see. If something goes wrong on ground level, Disney’s customers directly see this breakdown and could have a negative affect on sales. Disney’s ground level operations are always being viewed by the customer, if a ride breaks down, what is the backup plan? If someone does not show up for his or her shift, will he or she have someone to cover him or

The Walt Disney Company

1776 words - 8 pages is packed and distributed to either the licensed agent or to a Disney store. Once the product reaches its final destination it is available for sale to customers (Corporate responsibility, 2008). E-COMMERCE ACTIVITIES Disney participates in several e-commerce activities. It is possible to plan and book a vacation. The company also sells Disney products online. Disney also earns money from selling space for advertisements. In addition

Disney Company

1221 words - 5 pages number of people over 35 years old has increased.3. Finances: Low-cost-corporate strategy. Disney can control cost and produce quality of goods and services, shares have minimized financial risks and initial investment cost with a maximum number of outsiders participants.4. Human Resources: A. Strengths: a. Disney cast members are involved in a worldwide Disney volunteers program and community services.b. Disney company's pension plan covered

Disney's Success as a Company

1107 words - 4 pages matter into account when making their business decisions. Disney’s recognition of the importance of this factor led them to plan and pledge to a recycling and waste prevention program in the United States that has had many beneficial effects for the environment. The Walt Disney Company, according to an EPA report based on 2005 records, “has reduced an equivalent of more than 71,000 metric tons of carbon dioxide” (Disney, 2008). Continual

Disney: Marketing Analysis

6588 words - 26 pages technology, the US makes improvements in weather forecasting that permit to plan vacations in advance. But still, the United States must demonstrate readiness for unpredictable weather events, for example, high level hurricanes hitting Florida are at high concern of Disney consumers.Political EnvironmentThe United States political institutions are well established and generally respected by the majority of the world population. Even though, the war with

Similar Essays

Organizational Technology Plan : Johnson And Johnson

3586 words - 14 pages Organizational Technology Plan : Johnson and Johnson Introduction Johnson and Johnson, the world's most comprehensive and broadly based manufacturer of health care products is on the forefront of innovation in the health care supplier industry, consumer services, pharmaceutical, medical devices and diagnostics markets. Johnson and Johnson employs over a hundred thousand resources worldwide in over 54 countries. Johnson and Johnson

Disney Motivational Power Point Team Assignment

2209 words - 9 pages opportunities to creative minds that want to live out their imaginations by developing new technology or characters for Disney. Disney Corporation brings many smiles to many lives with their different products and services, and that includes so much more than the amusement parks. The company has a rich history that began with nothing more than a dream and a mouse. They continue to be a profitable company, regardless of the shape of the economy. To top

The Walt Disney Company Lynn University/Mba 640 Research Paper

4144 words - 17 pages creative content possible, foresting innovation and utilizing the latest technology, and expanding into new markets around the world - the year of 2014 was very profitable for Walt Disney Company, for the fourth year in a row, the company delivered record revenues, net income and earnings per share (The Walt Disney Company, 2015). The purpose of this research is to demonstrate a financial overview and an analysis of key strategies of the Walt Disney

Talking To The Mouse: The Walt Disney Corporation

2268 words - 10 pages : prevention, leadership, planning, direction, and drills. The best way to defend against a crisis is to become proactive and anticipate negative possibilities before they occur. Disney is very efficient when it comes to preventing disaster, evaluating each project in great detail and creating a plan for each possible bump along the road. The next crucial element to crisis management is to provide strong leadership. In a crisis, cast members are