This website uses cookies to ensure you have the best experience. Learn more

Disney Pixar Essay

2621 words - 11 pages

Disney and Pixar have created many recognizing animation together over a decade that most people might not know that. The alliance has proven a success from many animations like Toy Story, Finding Nemo, Up and etc. Both company have allies to make many animation which led to Disney acquire Pixar. The alliance looks like a simple task at first for both companies as they only contribute certain resources to the partnership but the more time passes the more difficult it’s become.
The relationship was started in 1978 as they were working together on the CAPS 2D production system. The alliance went quite well at first as itthey generated profits to both companies and they ended up signing an agreement to produced animation movies together. Pixar and Disney produced seven films over the course of their alliance that end in June after Pixar delivering “Cars”. The company CEO Steve jobs tried to reach a new agreement with Disney CEO but failed as the agreement did not meet Pixar demands for more profitabilityresulting in some tension between Jobs and Disney CEO Michael Eisner at that time.However, they continued to talk after Disney changed their CEO to be Robert A. Iger (Disney buying Pixar for $7.4 billion, 2006). These talks ended up in Disney acquiring Pixar but both companies remain separate entities. The acquisition of Pixar happened as Disney saw a large potential as a competitors while they were in an alliance together which left them with only one option.
Disney Pixar is an alliance that ended up as an acquisition but I will only focus on the alliance part. In this report provide the companies profile, industry analysis, company motives, situation and issues and lesson learned. I hope it would be interesting.
Company Profiles
Disney
The Walt Disney Company is a well-known animation company founded by Walt and Roy in 1923. They first start as the Disney Brothers Cartoon Studio. The company is best known from the Walt Disney Studios. Walt Disney create two first animation which his Snow White and the Seven Dwarfs. They later producePinocchio, Fantasia, Dumbo, and Bambi.Disney also own 14 theme parks around the world.They also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and ABC (Walt Disney: A Short Biography, n.d.).
After Walt Disney death, the studio is struggling but was saving by the arrival of Michael Eisner as a CEO and Jeffrey Katzenberg as chairman of Walt Disney Studios. The studio produced many hits animation like Beauty and the Beast, The Little Mermaid and The Lion King. The Lion kings generated more than $ 1 billion revenue to Disney (ALCACER, COLLIS, & FUREY, 2010).
Walt Disney studio was an open and has a collaborative environment that relied on all employees to generate story ideas. Animators got compensated base on the success of the film which makes it hard for other company to lure Disney animator away. The success of the Lion King seems to be...

Find Another Essay On Disney Pixar

Financial Management Essay

876 words - 4 pages asset allocation and rebalance according to market conditions in order to preserve capital and obtain the highest return within an 18 month time span.Part BMerger Acquisitions (Part C)The $7.4 billion merger of Pixar with Disney was sound and mutually beneficial solution for both companies.The Walt Disney Company is one of the largest media and entertainment corporations in the world with revenues of $31.9 billion in 2005 (Wikipedia, 2006).Pixar

Marketing Research Pixar Essay

1604 words - 6 pages , an efficient means for data collection will assist this process. As defined within Marketing Research, "scaling is the process of creating a continuum on which objects are located according to the amount of the measured characteristic they possess," (2007). Therefore, this paper will review how Disney Pixar employs secondary market research, and effective scaling processes for their organization.Secondary Market ResearchPixar, a wholly owned

Disney Paper

661 words - 3 pages Orlando, Florida. The next big step was the first Disney Store, which opens on March 28, 1987, in Glendale California. After that achievement, Disney moved on from animations to live plays- the first Disney Broadway show, Beauty and the Beast, plays on April 18, 1994. And in 1995, Disney produced a contact with Pixar after manufacturing Toy Story. Disney continues there rampage of cartoons and animations by starting their own TV show, the Disney

Disney's Core Strengths

1023 words - 4 pages affect Disney. When companies are posed as a threat or are growing at a high rate that could eventually be a problem to the future of Disney. Disney will either find a way to out run the competitors or they buy them. For example Pixar Entertainment opened in 1986 with their first featured film, Toy Story. As the success of Pixar grew, Disney quickly became aware of Pixar's talents. So in 2006 Disney purchased Pixar Entertainment. Today the popular

John Lasseter: Telling a Grea tAnimated Story

1133 words - 5 pages death, Disney bought Pixar and Lasseter leads both studios. Heritage is extremely important with both Pixar and Disney Studios, Pixar the rebels, Disney studios with Walt Disney’s animation history. He wanted to keep the heritages intact so he never merged the studios even though he leads both studios. STORYTELLING & DEVELOPMENT Lasseter is always inspired by new technology but ultimately the story is the most important aspect. Most of the

Is Disey Becoming to Big?

2127 words - 9 pages the world’s largest media conglomerate with a revenue of $84 billion, Disney has enough money to purchase threats. Some of the indie and big film companies Disney has bought out are Lucas Films, Pixar Entertainment, and Marvel Entertainment (The Walt Disney Company). The new release of Star Wars in the year twenty-fifteen will be under the Disney name. When Disney will become a monopoly is unknown, but Disney will be one eventually. An

New PR campaign for Disney

3075 words - 12 pages operating income compared with the third quarter of 2003. Disney stock is down from its 2004 high of more than $28 per share.         Crisis Management:         Walt Disney Co & Pixar Animation Studios Split For many years now, Disney has enjoyed collaborative success with Pixar Animation Studios. Disney and Pixar have released such films as Toy Story, Finding Nemo and The Incredibles. The world was shocked in January 2005 when Disney and

The History of Pixlar and How Animation Films Came to Be

2655 words - 11 pages short film by the name of Luxo Jr. It sent a shockwave to the animation industry with its photo and emotional realism and showed what computer animation and Pixar could do. It was the first CGI short film to receive an Academy Award, becoming their first of many more in the future. 1986 proved to be a good year for Pixar with one of its major projects the Computer Animation Production System (CAPS) finally completed with the Walt Disney Company

Pixar's use of Information Technology

3512 words - 14 pages not only produce animated films but also are used in creating special effects for any film made today. The phenomenal growth in the industry since the mid 1990's can be credited almost entirely to its use of the rapid growing computer technologies to create digital animation. The major players producing digital animation, such as Pixar, Lucasfilm, and Walt Disney Features Animation, have been in heated competition to innovate and utilize the

Why did the Disney Brand devaluate over years?

1274 words - 5 pages company had weakened the brand image that Walt Disney constructed for so many years. Not only there was a downturn performance domestically but also affected the business extended globally.Moreover, As for Disney's most successful recent movies such as Toy Story 1,2, A bug's life and Finding Nemo - all produced with a 50-50 relationship with Pixar. Disney takes 60% of the profits and retains ownership and sequel rights! Eisner has expressed hope of

The Walt Disney Company: The Art Of Brand Building Keeps Disney Center Stage

1690 words - 7 pages recognizes that not everything is a Disney cartoon. For example, when the company goes outside its tradition they produce their films under the Pixar or Buena Vista labels. Such movies are still family oriented in a broadly defined manner but are not the typical Disney film. In his letter to shareholders in Disney’s 2002 annual report, Michael Eisner wrote: “The past years have been disappointing in terms of earnings and stock price, but they

Similar Essays

Disney And Pixar Essay

2092 words - 8 pages creative forces, who was not promoted to president by Disney CEO created many negative results to the firms (ALCACER, COLLIS, & FUREY, 2010). Later, Katzenberg, Steven Spielberg and David Geffen started animation studio DreamWorks. Disney struggle during that time and unable to produce any success films which lead to the alliance with Pixar. Pixar Pixar is not among the animation studio in the industries at first as it starts off not as animation

The Disney Pixar Merger Essay

2895 words - 12 pages Table of Contents Disney – Pixar Merger 3 Introduction 3 Aggressive cost cutting 3 Co-production agreement 4 The Financials 5 The Investment decision 5 How had this merger worked in the long run 7 Advantages 8 Disadvantages 8 Bibliography 10 Appendix 11 Exhibit 1 11 Exhibit 2 12 Exhibit 2a 13 Exhibit 3 14 Exhibit 4 & 4a 15 Exhibit 8 16 Exhibit 9 17 Exhibit 11 18   Disney – Pixar Merger Introduction The Walt Disney Company was established by

The Walt Disney & Pixar Essay

517 words - 2 pages Case Write-ups : Executive Pay and the Credit Crisis of 2008 - What incentive mechanisms are in part responsible for the financial crisis of 2008?a. Within investment banks?By 2005, most large investment firms had started to issue their own "private label" mortgage-based securities (MBSs) that lacked transparency. In the situation, Investment banks created trusts, which held the title to packages of mortgages and distributed the interest

The Walt Disney & Pixar Essay

517 words - 2 pages Case Write-ups : Executive Pay and the Credit Crisis of 2008 - What incentive mechanisms are in part responsible for the financial crisis of 2008?a. Within investment banks?By 2005, most large investment firms had started to issue their own "private label" mortgage-based securities (MBSs) that lacked transparency. In the situation, Investment banks created trusts, which held the title to packages of mortgages and distributed the interest