Disney's Core Strengths Essay

1023 words - 4 pages

When Walt Disney imagined how Disneyland would come about, he had the vision of bringing his main character Mickey Mouse, to life. With the success of Disney's animations, most would have been content with their level of accomplishment. Disney, however, did not settle and wanted to find other ways to bring Mickey Mouse to life and off of the paper. In 1955, Disney was the first vacation attraction of its kind. Disney was in competition with attractions such as Yellowstone National Park, Mt. Rushmore and the Ocean. Family friendly destinations were primarily landmarks and parks, thus making Disney a different type of attraction.Disney CorporationSWOT ANALYSISStrengths:- Excellent Brand name- Ability to be innovative- Financially stable company- Making people happy- Ability to handle large crowdsWeakness- Parks can be over populated creating disgruntled customers- Upper management had made some poor "short term" decisions"- Research team can be sloppyOpportunities:- Entertainment and Theme parks are one of a kind- Ability to customize and act quickly to situations and demandsWealth to sustain and support charitable organizationsThreat:- Competition in animations technology- Saturated market of entertainment and vacation resorts- Media attacks to such a large Co.#1 Bringing Magic to LifeWhen evaluating Disney's SWOT Analysis the one strength that stands out is the ability to make people happy. From 1955 Disney to 2006 Disney, it is obvious that Disney is proud of their ability to make people smile and they are not afraid to put their money where their mouth is. Disney spends a significant amount of their budget supporting innovation and investing in "Imagineers". Imagineers are groups of engineers and innovators that design new rides, shows and multiple processes. Imagineers are known for ignoring what many believe to be "limits". Imagineers are extremely creative and are the foundation for what is Disney's core competency, Bringing the Magic to Life.Disney spends a large amount of their investments in these Imagineers who do everything from designing the new Splash Mountain Ride, incorporating music all over the park, planning the parking lots, theme park lay outs and even design new character's attire. Disney is a leader in creating an atmosphere that is aesthetically attractive to all ages and all senses.#2 Financial StabilityWhen most companies evaluate their competition they look at many factors. In Disney's case, they look at different theme parks, animated films and cartoon merchandise. It is common knowledge that Disney keeps a close eye on their competitors and they even evaluate what they consider a future risk factor that would eventually affect Disney. When companies are posed as a threat or are growing at a high rate that could eventually be a problem to the future of Disney. Disney will either find a way to out run the competitors or they buy them. For example Pixar Entertainment opened in 1986 with their first featured film, Toy...

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