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Does The Media Have A Negative Influence On Young Adult?

1504 words - 7 pages

Malcolm X said, “The media is the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses.” This statement was made about media over forty years ago, so is it possible for a young adult in today's society to escape the control of media? Media is everywhere, therefore young adults are subject to see and utilize it on a daily basis! Young adult's decision on what to wear, what to eat, what to love, and what to fear is based on media influence. These influences that the media has on young adults are not positive and there are various reasons why. Media is massive in itself, therefore it comes in many forms and these forms have created an unsound reality for young adults. Media is used to communicate messaging and those that are negative directly affect young adults.
Advertisement is one of the most powerful forms of media. Advertisement's main objective is to make an announcement that captures consumer's attention, in order to promote a product, service, or express an opinion. Propaganda was the very first form of advertisement, that took place during World War One. The government used Propaganda to control the people of their country by printing disturbing illustrations on posters and in the newspaper that depicted other cultures in a certain manner, to intentionally raise emotion and eventually create hatred. In today's society young adults are blinded by advertisements about controversy and the economy, but more substantially than those that preceded them.
The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all fun, its ridiculous. While we're laughing, sometimes sneering, the commercial does it's work. (Kilbourne) Most of the time young adults don’t understand the essence of the overall message when presented with a advertisement because of their maturity level. Research indicates that young adult minds are still under construction, so their mental process is not as mature as those who are twenty five years or older. Producers know this about young adults because knowing their consumers is a must. Producers study what young adults like, don't like, and don't quite understand. The vulnerability of young adults give producers an advantage over them, making it easier to influence them negatively.
Billboards are another modern version of propaganda posters and not everything they promote is positive. PETA, a animal rights campaign, released a billboard Ad that stated "Save the whales. Lose the blubber: Go vegetarian," with a drawing of a large size woman in a two piece bathing suit. Taunting people who are obese in hopes that it will encourage them to become vegetarian and save the lives of whales is not a positive way to socially address the issue....

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