Donna Dubinsky And Apple Computers Essay

1618 words - 6 pages

Donna Dubinsky was an impressive woman. She received an undergraduate degree from Yale and a masters from Harvard. Although she had a background in Commerical banking she set her sights and future aspirations on working for Apple in the early 1980’s. She pushed her way into the company and started in 1981 as a customer support liaison. Due to her hard work and success she quickly moved up the ladder receiving numberous promotions. In December of 1984 she became the Director of Distribution and Sales. However, Donna hit a road block that could impact her future at Apple when Steve Jobs, co-founder, chairman, vice president and manager wanted to redesign the entire distribution process.
Apple was foundered in 1976 and was one of the leaders in design of the personal home computer. It easy-to-use Apple II was one of the leaders of educational computers. In addition, Apple’s developed and introduced the macintosh computer in 1984. However, the company had a high turn over rate of employees and had grown quickly. The leadership of the company suffered, and organizational charts were not formed thus as the company grew each division created its own mini company concept within Apple. Due to the disjointed structure, Steve Jobs hired John Scully in 1983 to reorganize the company. Mr. Scully flatten the hierarchy and combined sales and marketing. However, issues developed in 1984 with the high overhead of distribution centers and the decline in sales of Apple and Macintosh products. Also, an internal power struggle between Scully and Jobs created disharmony within the corporation.
During the annual presentation of the distrubition center’s plans for 1985, by Donna and her boss, Roy Weaver, they were ill prepared for the attack regarding cost from Mr. Jobs. Soon after the meeting, Mr. Jobs had dinner with the president of Fed-Ex and learned of one of the rivals plan for a just-in-time distribution of computers. Mr. Jobs then tasked the Director of manufacturing, Deb Coleman to investigate the possibility of this system’s implementation into Apple thus eliminating the need for distribution centers.
Donna was opposed to the new distrubtion plan. She could not accept the idea her area was being evaluated by another person, Ms. Campell, director of manufacturing. In addition, she was perceived the idea of a just-in-time distribution would result in a decline in business. Since her objections focused on combating every angle Ms. Campbell pushed she did not look for a different solution. In addition, she neglected her staff and obligations during the 4 months the new distribution plan was evaluated by a task force. Finally, after meeting Del Yocam, Vice President/General Manager did she realize she had not looked at the issue clearly? Donna had allowed her conflict with Ms. Campbell to cloud her judgment and restrict her from reviewing the situation fully. She requested a meeting with Bill Campbell to discuss the conflict and...

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