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Drive A Drunk Inc, E Commerce Business Plan (Info 309, Fall 2003, Csusb)

1422 words - 6 pages

Drive A Drunk Inc., established in 2002, is a provider of great taxi service that caters to the college crowd all over the United States.--------------------------------------------------------------------------------Our MissionThe mission of Drive a Drunk Inc. is to provide our franchises with the technology, management program, and overall leadership to provide fast, reliable, and inexpensive taxi service to the public.--------------------------------------------------------------------------------Company ProfileDrive A Drunk Inc. is a corporate franchise that started in 2002 that catered to drunk college students at the local CSUSB campus and has expanded to become a company with over 13 franchises all over California. Drive A Drunk Inc.'s Research and Development Department called D.A.D has over the past year created innovative new technologies to give its franchise's a dominant market share, because of it's capability to provide faster and more reliable service at a much lower cost than our competitors. Through our use of GPS and patented ID over web technology we average a 15 minutes to retrieve the passenger from their location. We are the fastest growing taxi service franchise in the California.Drive A Drunk belongs to the National Taxi Association N.T.A, which proudly accepted as a member in 2003. N.T.A awarded Drive a Drunk Inc. with it's Top Management Award in April 2003 recognizing the efforts of our managers to successfully brand this company as is proven by the fact by the rapid expansion of our franchises.Steve Willard of San Luis Obispo writes:I remember coming out of [club] so hammered that I couldn't even lift the keys from my pocket. A friend who was with me dialed Drive a Drunk's toll free number to request a pickup. Within a matter of minutes the local Drive a Drunk picked me up without me having to tell them my exact location, because honestly at the time I didn't know. I regret being so drunk, but also very thankful to Drive a Drunk for driving me home safely instead of allowing me to endanger the lives of other motorists by driving home drunk.Rey Gonzales, owner of Drive a Drunk (San Bernardino) writes:I have been so happy owning a franchise that the cash flow is enormous. It's more profitable than other businesses I own. I attribute this to the technology of Drive A Drunk, which has given us instant credibility and recognition as a company that provides fast, reliable service anywhere. Drive a Drunk's dedication to excellence is the reason why I own multiple Drive a Drunk franchises.The founder of the company is Mario Rivera. While still a student at CSUSB he got the idea of providing a taxi service to college students when he noticed the time it took drunk students to call their designated drivers. He also noticed the vast amount of students who drove home dangerously drunk. As he mulled it over with his friends Justin Blair and Glen Gemeniano about how he can implement his plan they shared with him a class project that...

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