E Business Essay

3666 words - 15 pages

Final Paper PAGE \* MERGEFORMAT 1
Team A Final PaperEBUS/400 E-BusinessGun IndustryThe gun manufacturing industry is a billion-dollar industry. Team A is going to focus on three major gun manufactures. Remington, Beretta, and Colt are three of the largest manufactures of firearms in the world. Beretta and Colt both have large military and law enforcement contracts. Remington focuses more on the civilian population with hunting. All three produce both rifles and handguns, with Remington and Beretta having a strong hold on the shotgun as well. Team A will describe how the "look and feel" differs for the three Web sites, ease of navigation, and appeal.Remington WebsiteThe Remington firearms website is laid out well with many features that are appealing to customers. Remington's home page is geared towards hunting, and it features a picture of a large buck that would make any hunter drool. The buck is an important symbol of Remington's intentions for its firearms. Remington is know for making world-class hunting weapons, so it only makes sense to entice potential customers with pictures of large game animals that can easily be downed with a Remington. The top of the home page is similar to most home pages in the sense that it has several different options to choose from that help the customer navigate around the website, such as products, support, safety, new products, etc… If these options are too broad or not specific enough a customer can also enter key words into a search engine that searches the website for the requested information. The search feature is very valuable because it allows the customer to quickly find any thing that he or she may be searching for.Navigating around the website is done with ease and little confusion. For instance if a customer were to click on the products option at the top of the screen he or she will be taken to another screen that further breaks the products down into subcategories. From there the customer can choose from a wide array of products like firearms, ammunition, accessories, targets, and licensed products. Each of these product lines are then broken down into models that a customer can choose from. For example if the firearms option is chosen the next screen will display different models of firearms that the customer can click on to research any firearm Remington produces. Overall the Remington website is very user friendly and it definitely focuses on the target audience of avid hunters.All information from (Remington, 2007)Beretta WebsiteBeretta is known worldwide for its quality and accuracy. Beretta first started out in Italy back in the early 1500's. Bartolomeo Beretta was paid 296 ducats by the Roman Senate for 185 Barrels October 3, 1526, this transaction made Beretta famous for the quality and accuracy these barrels produced. The Beretta name was not available for purchase in the U.S. until the early 1950's and did not become popular in the U.S. till after 1970 when the U.S. Department...

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