E Business Essay

1159 words - 5 pages

A true and comprehensive e-business uses a combination of different technologies to connect with customers. The Internet makes it achievable to reach the entire world around the clock. This report discusses how three apparel department stores developed an e-business and how each website is developed differently in negative and positive manner. All three companies had to take into consideration the look and feel of the site, how the department store's supply chain was going to be affected and what marketing tools to use. In addition, legal, ethical and regulatory issues, and the security, confidentiality, and International issues are addressed.How E- Business hasChanged the Way People Buy GoodsIntroductionApparel department stores underwent changes in the same pace as the Internet became popular. The ability for customers to interact on-line with apparel department stores providers made the services from the traditional apparel department stores outmoded. The web site as the face of the e-business takes an important role. In the very beginning, the customer may judge the e-business by its web appearance. Therefore, e-business needs to pay attention to their web sites in regards to the appealing design and easy navigation.Pyramid Collection WebsiteThe tagline for this website is "online catalog of personal growth and exploration." (2007, www.pyramidcollection.com) This company is a true e-business as they only do web and catalog orders they have no actual stores people can go to. They predominantly cater to the gothic, new age, Wicca, and yoga practitioners. I will focus mainly on the apparel aspect of the site even though there is much more the site offers within these areas. The look of the website is very pleasant and friendly with bright colors; not at all what someone would expect from a gothic based website. This is done so the details in the clothing and accessories can be seen.The website is set up by categories, when a particular category is clicked on the site goes into several subcategories which for the apparel line include skirts, dresses, and pants (in one category) jewelry, and lingerie to name a few. Within these subcategories you can view one item at a time or up to 99 items on a page which can make finding an item easier if you don't have something particular in mind. The subcategories offer color pictures and size charts for all the apparel which if clicked on go to a larger view for better detail. This website also has a very secure checkout system which is paramount to any e-business success as many people do not shop online for fear of identity theft.American Eagle WebsiteAmerican Eagle is a clothing store that also has a website for shopping. These stores can be found in many different shopping centers, but due to limited space, not all of their products or sizes are available in store. With the addition of their website, American eagle can offer many more options for their clothing.American eagle is geared toward the teenage...

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