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E Business Analysis Paper

6616 words - 26 pages

Proyecto Final PAGE 11
Proyecto FinalEste proyecto dará explicación de todos los conceptos que abarcan el cómo labora un comercio electrónico (e-bus). Las compañías seleccionadas para este proyecto fueron Amazon, Deezer, Apple (iTunes) y Borders. Cada una de estas compañías proveen productos similares en relación a música pero las estrategias de cómo es el look and feel, mercadeo, supply chain y aspectos legales son sumamente distintas. Esto demuestra que un comercio electrónico puede ser muy diverso dependiendo del producto y el servicio que se este ofreciendo y como estos son manejados.Se estará comunicando en el escrito las diferencias, similitudes y cómo laborar un negocio B2B y un negocio B2C. La primeras descripciones en torno a cada compañía será mediante el Look and Feel de estas. Esto presentará la manera fácil de accesar a cada página de cada compañía y el atractivo de primera instancia de cada página. La segunda descripción será en torno a la cadena de suministro y cómo estas fueron modificadas para cada compañía de un negocio tradicional. Entrando ya en la tercera descripción se comunicará como las herramientas de mercadeo son de gran ayuda he indispensables para las compañías de música seleccionadas. Por ultimo se describirá como funcionan los aspectos legales, éticos y situaciones regulatorias de cada compañía mediante comercios electrónicos.Look and FeelEl look and feel profundiza en impactar a la persona que accesa a una página web. Este impacto va proporcionado de diseños, letras y otros atractivos que hacen que la persona navegue por la página y despierte en el un interés en saber que beneficios les puede traer que le satisfagan una necesidad. Como el look and feel es la primera cara que ver la persona al accesar en la web, es muy importante su impacto ya que es la primera decisión que la persona toma si se mantiene navegando o no en la página. Un "Look and Feel", excelente, puede representar la diferencia entre un portal exitoso y un portal sin tráfico (López, 2001).Borders se dedica a la venta de libros, música, memorabilia, efectos escolares, accesorios que además cuenta con un café y una tienda virtual cuya dirección es La página Web de borders cuenta con varias opciones de productos que pueden ser accesibles a través de la página. Lo primero que se destaca en la página es el arte utilizada. Colores pasteles que no molestan ni dificultan la búsqueda. Los tópicos están distribuidos de forma que se haga fácil el acceso a los productos y servicios.La página ofrece la alternativa...

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