Primus Securities is an online trading company. The purpose of this paper is to review the decisions that must be made to launch and maintain an online trading company.
Hardware is the first element addressed; servers, system memory, and hosting decisions will be reviewed. The second portion is software and includes items such as design, security and data storage. To make the web site available to customers, connectivity issues and options will be examined. A comparison to sites such as Ameritrade, Charles Schwab and E-Trade is also included. A lot of customer expectations will have been established by those websites and Primus will have to include many of the same offerings and then add something extra to win customers.
The first consideration in choosing the hardware for the online trading project at Primus is the server type and platform that will be used. There are three basic platforms that should be considered. “In the past, large websites have always run on large UNIX-based systems from companies such as Sun, Hewlett-Packard, and IBM. However, with the increased stability and reliability of Microsoft Windows servers and the advent of the Linux operating system, more and more sites are turning to Intel-based servers” (Rayport-Jaworski, 2003, pp. 361-362).
The Intel-based servers are the best option for Primus, allowing it the flexibility to choose between the Windows Server operating system and the Linux operating system. The software options will be more extensive with this type of server and the cost of purchasing and maintaining them is less (Rayport-Jaworski, 2003, p. 362). The company will likely need three separate servers – a database server, an application server, and a web server. Considering the amount of software needed, this level of flexibility will surely provide an advantage.
For purposes of this analysis, system power refers to system memory, CPU speed, storage capacity, and disk access speed. The requirements are somewhat different depending on which server is being considered.
Primus should expect that the number of transactions passing through its online trading website has the potential to be massive. Therefore, the database server’s specifications are scrutinized the closest. This machine will need to have a huge amount of storage capacity and will need to utilize the latest technology for fast disk access. Ignoring or minimizing the potential volume of transactions could lead to a sluggish system during peak times and could result in a loss of business.
The application server will provide the processing power for the transactions that are processed on the website. The most important considerations for this server are its speed and memory. The website being designed by Primus will eventually include a comprehensive list of features. Each one of these features will place an additional burden on the system processes and memory. In support of the demands placed on an...