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E Commerce: Book Industry Essay

2310 words - 9 pages

Supply ChainUp until the Internet was mainstreamed buying a book meant going to your local bookstore, browsing the bookshelves and talking to the bookstore owner or clerks before purchasing a book or books. After the Internet was made public the marketing and retail potential has been amazing. At the present time, people are able to browse, research and purchase books online. The accessibility of the online bookstore has been made easy and possible by companies like Amazon, Barnes and Noble, and Borders.Amazon is really the innovative giant in the book e-commerce market. They have broadened their horizons to not just selling books but also music, jewelry, and other consumer products. The Amazon website is very easy to navigate and to locate products. The Search bar on the website to help in locating a certain book will populate itself while you type, which makes it easier and faster to search. The Search bar also gives the user the option to search in All Departments or by specific department, for example, searching in Books only. The ease of navigation is made by buttons being clearly labeled and the website makes it easy to go back to the previous page. Navigating the website is also made easy by providing the Home page, Search bar and other such page identifying buttons on each page that the user is taken to or chooses to go to. When conducting a search, the Amazon search engine will also suggest other similar items that an individual may be interested in.The look and feel of the Amazon website is a bit commercial, it does not look like an online bookstore. Perhaps the non-bookstore feel is because Amazon has broadened its horizon into other products but whatever the reason, it is not a very "cozy" feeling. The Amazon website does appear to have wide selection of items. The website does give a big time store vibe, like everything and anything could be found there. This is evident by looking at the product menu on the left hand side of the web page it lists books, movies, music, digital downloads, computers, electronics, home and garden, grocery, apparel, sports and outdoors, tools, auto and industrial.Barnes and Nobles may not have been a pioneer in the e-commerce arena but they were in the book superstore concept. They combined the bookstore, music, DVD and later the coffee shop all under one roof. They were quick to jump on the e-commerce bandwagon and become successful with it. The web page is a little cluttered with advertisements for books, CDs, DVDs and magazines, however the background colors and fonts colors are nice and soft. Although there were advertisements for products other than books the website did give off a bookstore vibe, it makes the user feel like they are at a bookstore.The Barnes and Nobles website is quite easy to navigate. The Search bar makes it easier for users to locate what they are looking for. The Search bar allows the user to search for books by title, author, genre or using keywords. The Search bar also allows...

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