E Marketing Essay

556 words - 3 pages

Word count including in-text citations = 500.
Introduction
Technology advance has provided an opportunity for businesses to operate and reach their customers through electronic platforms giving rise to new business, commerce and marketing systems including e-business, e-commerce, e-marketing and mobile commerce. However, the terms are mostly confused and used interchangeably hence the objective of this discussion being to differentiate them. In addition, the discussion defines e-marketing strategy and explains how it works.
Discussion
1. Difference between e-business, e-marketing, e-commerce and mobile commerce.
E-business entails use of electronic means for daily business operations. It involves use of internet technologies for business processes, delivery of superior products as well as for reducing business costs. It can be applied in any of the business operations including production, purchasing and sales. (Manuela & Varajao, 2011)
E-Marketing is a subset of e-business in which electronic means are utilized for marketing activities with an objective of achieving marketing goals. It is applied at strategic level among other marketing strategies including traditional marketing. (Strauss & Frost, 2013)
E-commerce refers to economic activities that are carried out over online platforms. It involves different types of business activities like retail shopping, investing and banking among others. Thus, it can be defined as economic transactions that are conducted over electronic means including computer systems and the internet. (Manuela & Varajao, 2011)
Mobile commerce involves economic transactions that are conducted through the internet by use of wireless hand-held devices like mobile phones. (Strauss & Frost, 2013)
2. E-marketing strategy and its operation.
Definition
E-marketing strategy is a combination of marketing techniques and operations over electronic media including internet, networks, software and...

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