E Marketing Essay

6093 words - 24 pages

E-marketingIntroductionThe literature in e marketing is constantly changing and being updated. There are many different definitions and terms used when discussing e-commerce. Therefore we have answered the question based on the definitions that we found where most appropriate for the task.This paper is divided up in three sections, one section for each question that we have been asked to answer. The first section describes a new service that does not exist in real life. This service is the merger of to existing companies that are operating within the telecom and music industry.The second part discusses the theory and technology that makes it possible to personalise services for each individual. It also describes the ups and down with the use of the technology.The third part discusses several business model used by Internet based companies. Description of the most frequently used models with in B2C-marked are described and also what differences it is between C2C and P2P in Internet trading.Question 1Buymusic.comNew technology has been developed and it has been adapted too society fairly quickly in today's world. This has lead to a change in people's habits and patterns of purchasing products and services.Today companies sell their products through Internet based stores, which often are cheaper than traditional stores. The reason why companies can offer lower price is that Internet is very cost effective for them.Buymusic.com is a result of two industry branches coming together. Branches in telecom and music, have realized that their customer has common interests and have together started a company that will satisfy their customers music needs in a new way. Buymusic.com is a made up company that illustrates that companies like Telenor and CDON.com can use their competence and take advantage of the standardized technology to offer a new way to search and buy music.SocietyMusic today is in all of our lives, both indirect and direct. Indirect, music is a part of our life through radio, TV like MTV and commercials. We also hear music in shopping centers, trains even when walking in the park you can hear music being played.More direct we listen to music through several channels or devices, such as CD-players, MP-3 recorders, our computers, our cell phones etc. New technology is making it possible for us to listen to music in whatever situation we might be in. Walkman that function under water is an example over devices that has made it possible to listen to music where we thought it could never be played.At the moment people are buying their music through several channels depending on in what form they want their music in. For example CD's for stereo and Walkman are bought through stores and websites, but music is also bought as an MP3-file through the Internet for use on the computer, MP3 recorders and also in cell phones.The tendency you see by looking at the pattern of what types of forms music is bought in, is that more are starting to buy "digital"...

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