Ea Games Essay

2378 words - 10 pages

Discuss the range of decisions to be takenCite the objective/s on how EA will maintain their competitive advantage. This/these objective/s should be SMART (Specific, Measurable, Attainable, Relevant and Timebound)(1.1)EA Games manages to maintain their competitive advantage by releasing one of their know titles consecutively each year. EA Games which is well known for their popular game titles which such as Shooting (Battlefield), Sports (FIFA & NBA) and Strategy (SIMS CITY) game each year. EA Games is a leader in the gaming industry, having these yearly releases is an attainable goal for the games as all their goals are specific, measurable, relevant to each other and are set at an appropriate time.
S - Specific

Release of major NBA sequel (NBA 2K15)

M - Measurable

The game must try include a high level of entry level for its competitors, by adding some special features that only EA Games can acquire and design.

A - Attainable

Successfully complete all tasks required for games creating and marketing while maintaining a controlled budget.

R - Realistic

NBA 2K14 is already known since it has already sold over 40-million copies. The game must be appropriate for all ages and sport enthusiast for PC and consoles.

T - Time bound

Scheduled Release is by Mid-Year 2015

Step 1: Create a Context for Successa. Identify all the stakeholders in the game design process which may include the following: People with authority to allocate resources and make a decision stick; Key Stakeholders; Experts; Opponents; and Proponents. (2.1)Key Stakeholders;Don Mattrick (Founder)Peter Moiyeux (Managing Director)John Ricafiello (COO)Paul Lee (Senior Create Manager)Cannon Emmorson (Project Manager)Bing Gordon (COO)Experts;Dean Takahashi (Game Industry Expert)Peter Molyneux (Managing Director of Lion Head Studios)Don Mattrick (Industry leader & Expert)Opponents;Game CriticsGame Blogs against recommendationNon biased game expertsProponents;SponsorsGame Beta TestersSeries FanclubsBiased designersb. Identify the decision makers that should be included in the game design process (2.2)Decision MakersCeo/Found. Don MattrickManaging Director. Peter MoiyeuxCOO. John Ricafiello, Bing GordonProject Manager. Cannon EmmorsonIdentify the right people to be included in the game design process, which may include the following: People with authority to allocate resources and make a decision stick; Key Stakeholders; Experts; Opponents; and Proponents. (2.3)Key Stakeholders;Founder. Don MattrickCOO. John RicafielloExperts;Dean Takahashi (Game Industry Expert)Don Mattrick (Industry leader & Expert)Opponents;Peter Molyneux( Managing Director of Lionhead Studios)Proponents;Senior Create Manager. Paul LeeStep 2: Frame the issue properly.a. Determine the problem/s encountered by EA in the game design process. Refer to the guideline on how to avoid misbranding. (1.1)*1.a and 3.a should be completed to pass criterion 1.11st ProblemThe firm does not have a recognized...

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