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Earbud/Headphones Essay

2238 words - 9 pages

Earbud ads are aimed at an audience of all sorts of people and usually all ages. Earbuds are usually split up into different groups based on price and quality, making certain earbuds ideal for the younger age groups and the pricier earbuds geared towards an older crowd. In Wired Magazine, I found an ad for Nocs NS600 Crush earbuds. Since Nocs brand is known for making high quality high grade audio products Nocs has been trusted to make a very good sounding product and has the connotation that it will crush all opposing competition. In Wired Magazine I found another ad for Etymotic hf3 earbuds that is very similar although the earbuds have very distinct differences. Both sets of earbuds sell ...view middle of the document...

And apparently they’ve solved the puzzle of sweet sounding audio too. These austere aluminum earbuds from Nocs not only exude an understated grace but also sound fantastic. Dual drivers – one dedicated to highs, another tuned for lows keep every note crisp. Like it loud? Go nuts, they won’t distort.” With the black letters on a bright background, the audience can tell that the ad is on a serious page and is portrayed that way to appeal to a higher class of people. In the last copy of the ad two claims in particular are used to attract the audience reading. The types of claims used are we’re unique and different claim and a rhetorical question are mentioned in the ad. The copy that states “These austere aluminum earbuds from Nocs not only exude an understated grace but also sound fantastic” making it seem like there is no other earbuds that use that sort of unique design as well as the earbud quality. The rhetorical question “Like it loud” is straight to the point and an obvious question that could be asked when referring to a product that produces sound such as the Nocs NS600 Crush earbuds. In the last sentence of the copy the ad promotes durability as well as convenience by saying to “Go nuts, they won’t distort.” The slogan for the Nocs NS600 Crush earbuds is mentioned near the end of the copy mentioned in the ad “Dual drivers – one dedicated to highs, another tuned for lows- keep every note crisp.” The slogan indicates that the product can adapt to any sound level desirable to the audience while making the brand sound like it is flat out the best available. On the earbuds, the Nocs logo is inscribed right on the ear piece, Nocs™ is the company that produces the line of earbuds that the Nocs NS600 Crush fall under. The print used on the earpiece is a very nice and different font that is not used throughout the entire copy and runs along the side of the earpieces which are near the center of the ad.
The image of the ad is complex and the layout is a little strange due to the fact that there is another ad on the same page that contains its own image that counteracts with the other. The visual syntax in the article starts by making a person look at the top of the page at the other ad which is an ad for stainless steel scissors that run down the page almost as if they look like they are trying to cut through the earbuds. The end of the scissors end at the center of the page where the earbuds wiring runs through, making the earbuds seem durable and almost indestructible. The earbuds themselves start near the bottom left corner of the page and loop around the center of the page exactly where the tips of the scissors are drawing ones direct attention to the spot where the scissors and wiring overlay as well as the earbuds’ unique remote feature. Although high quality sound is important to the audience looking at the ad, durability and special features are necessities for a product to become successful. With the placement of the earbuds in the center...

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