E Bay Evolution Paper

1575 words - 6 pages

PAGE 1 Team eBay Evolution Paper
eBay Evolution PaperBIS/219May 19, 2011eBay is a technologically innovative online store that provides worldwide access to buyers and sellers. eBay competes with online giants like Amazon.com and Walmart.com. eBay offers retail goods sold directly by the owners of the good to consumers via the Internet. Both buyers and sellers are the consumers of eBay's services. It is the largest auction clearinghouse in the world selling used goods and overstocked items. The second largest competitor in this market is Craigslist. eBay allows retailers and individuals to post their items on online and deal with buyers directly. Either through an auction period or direct buy. eBay not only provides income to an individual seller, but also makes profit by charging their sellers a fee for each transaction.Examining the strategies discussed in the text book, a number of strategies are appealing when discussing eBay. First, consider the cost leadership strategy. In the market for second hand goods, eBay may not offer the lowest cost. If I have a bicycle in my garage, perhaps the cheapest way for me to sell the bike is to put a sign in my front yard or to tell friends that I am selling my bike. My cost to sell the bike is near zero. eBay is not cheap, because a seller must pay a fee, but it does give the seller access to the world wide market on the Internet. Differentiation is another possible strategy. Yet, does eBay offer differentiation from Craigslist? Yes, in that eBay is open to buyers world wide and on Craigslist they are listed by city. However, for large items that would be costly to ship such as my bicycle, the local market is the most viable. eBay is innovative. It was the first of the online auction houses, but now the market has matured. I compare this to the company that developed ATMs, at first they were innovative, now every bank needs them. When we considering the Operational Effectiveness strategy, one would feel that eBay is a top contender. eBay does not carry an inventory of goods at all. It is totally a cyberspace good. Buyers and sellers merely use the Internet programs provided by eBay. It is difficult to imagine a sweeter operation than eBay. Aside from servers and programs, that is practically all that eBay has to be concerned with operationally. Finally we examine the Customer Orientation strategy. That is the best fit for eBay. eBay must be the easiest auction house on the web or it is in trouble, because selling interpersonally is cheaper, the customer orientation of the site must reign supreme. Many of the businesses we discussed must make customers happy. Without that customer is king focus, eBay is sunk. When a customer buys or sells on eBay, it is an opportunity for eBay to develop a personalized, one on one relationship in a way that a "traditional" business cannot. eBay comes to you in your home or in your office. It is always open. It must be friendly and easy.While eBay stated as the innovative...

Find Another Essay On eBay Evolution Paper

The Genesis of markets and marketing and reaching globalisation

2349 words - 9 pages aware that the people who will be reading this are very intelligent and have great knowledge in management and marketing and business leadership. They are the students, the professors and the corporate executives. Welcome to read the following:I have two cases to present. One will talk on the evolution of Sanpro (expansion : sanitary protection) category and other will be on paper tissues category. Both the products are great creation of the then

The Challenges in Managing Technology Essay

2991 words - 12 pages Security and Trust……………………………….…….6 Creating Customer Confidence…………………………………7 How the Competition is doing………………………………….8 Section II     E-Commerce and Organizational Management…………………...……9 Section III      E-Commerce and Management of Information Technology………..…11 Conclusion……………………………………………………………………………..11 Bibliography…………………………………………………………………………...12 Introduction The evolution of

Foreign Direct Investment (FDI) in E-commerce in India

3040 words - 12 pages second factor authentication were an important development, making transactions safer by reducing fraud and risk. • the proliferation of internet-enabled devices likewise Smartphone, tablets, i-pad, dongles • Favourable demographics • Increased usage of online classified sites, with more consumers buying and selling second-hand goods. • Evolution of the online marketplace model with sites like eBay, Flipkart, Snapdeal, Infibeam, qnetindia.in

From Hacking to Cyber Terrorism

4086 words - 16 pages From Hacking to Cyber Terrorism Introduction Information technology (IT) is evolving everyday and our day-to-day life is becoming more and more dependent on it. In this twenty first century, we cannot imagine ourselves without emails, online banking systems and health care systems and without World Wide Web. In other words, evolution of IT has given a modern, technologically advanced and convenient life to the society. But, over the time


4013 words - 16 pages constant re-invention, design and change (Nardi/Whittaker).IntroductionTERMS AND CONDITIONSThe concept of co-evolution this paper uses is derived from Hiroshi Tasaka's "Emergence", a system interacts in a reflexive way within a complex social network (Barabasi 2003).A web-based organization is a defined group of persons with one or more shared goals meeting and operating only in the internet (one can argue whether inbound/outbound phone calls

Impact of Internet on Marketing

3215 words - 13 pages Abstract This paper examines how the increasing use of internet has changed the marketing industry globally. We can see in the present trend how marketing through the internet has created a great impact on attracting the consumers in many aspects. Marketing through e-commerce have overcome the complexities that are faced in traditional marketing tools. The main focus of this study is to assess the impact of growth of the number of Internet

Supermarkets In India: Is India Ready to Open Its Golden Retail Gate for the World? A Case Study

8744 words - 35 pages Amazon.com to eBay to radically change buying behaviour across the globe. The e-tailing channel is slowly making its presence felt in India. Companies in India are using either their own web portal or are tying up with horizontal players like Rediff.com and Indiatimes.com to offer their products on the web. A driver for growth of the e-tailing channel is coming from the Indian Diaspora which is leveraging these websites to send gifts home.Another

Reality and Illusion in Shakespeare's Hamlet - Reality, Appearance and Deception

896 words - 4 pages Reality and Illusion in Hamlet   Shakespeare’s play, Hamlet, begins with the appearance of a ghost, an apparition, possibly a hallucination. Thus, from the beginning, Shakespeare presents the air of uncertainty, of the unnatural, which drives the action of the play and develops in the protagonist as a struggle to clarify what only seems to be absolute and what is actually reality. Hamlet's mind, therefore, becomes the central force of the

Sub-plots in Hamlet

1118 words - 4 pages Sub-plots in Hamlet   There are many things that critics say make Hamlet a "Great Work," one of which is the way that Shakespeare masterfully incorporates so many sub-plots into the story, and ties them all into the main plot of Hamlet’s revenge of his father’s murder. By the end of Act I, not only is the main plot identified, but many other sub-plots are introduced. Among the sub-plots are trust in the Ghost of King Hamlet, Fortinbras, and

Hamlet as Victim and Hero

1301 words - 5 pages Hamlet as Victim and Hero      Hamlet, Prince of Denmark, a Shakespearean tragedy, tells the story of Prince Hamlet, who gained the knowledge of a terrible incident that his kingdom had suffered. Claudius, the king of Denmark and Hamlet's uncle, had killed his own brother, the king, who was also the father of Hamlet, and married his brother's widow. Hamlet suffered these traumas to a severe degree, and his only relief was to defeat his

Essay on Light and Dark in Antigone

1188 words - 5 pages Use of Light and Dark in Antigone   The "Golden Age" of Greece is noted for its many contributions to the creative world, especially in its development of the play. These performances strived to emphasize Greek morals, and were produced principally for this purpose. Antigone, by Sophocles, is typical. The moral focused on in Antigone is the conflict between physis (nature) and nomos (law), with physis ultimately presiding over nomos

Similar Essays

The Evolution Of Shoes Essay

2363 words - 9 pages layers of satin burlap, tissue paper, flour paste reinforced by cardboard and leather” (“Pointe Shoe Facts”). It is important that these shoes, and many others, function properly, as they are highly important to the activity they are meant for. Prices and availability of footwear has greatly changed over the years, relative to the time period. As companies have begun to make shoes overseas, they are not able to charge less for their products. On

Blue Ocean Strategy Paper

954 words - 4 pages PAGE PAGE 5 BLUE OCEAN STRATEGY PAPER Blue Ocean Strategy PaperDenise CookMKT/421 MarketingJuly 28, 2014Nick OkoroBlue oceans denote all the industries not in existence today - the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. There are two ways to create blue oceans. In a few cases, companies can give rise to

Revenue Models Essay

2499 words - 10 pages , trademarks, copyrights etc. License is limited by time, volume, type of products etc. (1) Auction and Bids: The traditional industry was replaced by the EBay e-commerce website led by the brands Sotheby’s and Christie’s which was changed in 1990’s. EBay website has made the online platform to bring together the buyers and sellers. Price is shown or fixed in public auction, and eBay which generates revenue from a different seller’s fee. In Google

New Economy Essay

1533 words - 6 pages What is the New Economy? In the simplest term, the New Economy is a term to describe the evolution of high technology-based economy in the United States (WikipediA). With the new developments in the Internet, telecommunications and computer sectors, this evolution as believed by many to have created a state of permanent and steady growth, low unemployment and immunity to boom-and-bust macroeconomic cycles. During the four years of 995-99, U