This website uses cookies to ensure you have the best experience. Learn more

E Business Marketing Essay

1639 words - 7 pages

As we have discussed in the lectures and classroom newsgroups, many eBusiness systems are provided for employees, trading partners, and other closely related entities. These systems assist or facilitate day-to-day, routine business activities. Gaining acceptance (or compliance) in using these sites often requires little more than an announcement or training class.Gaining acceptance and widespread use of public eBusiness systems, primarily Internet web sites, requires a marketing approach. This week's lecture will provide an overview of some of the considerations involved in marketing a web site, and will describe some of the strategies and methods public Web site managers can use to bring more people to their sites.eBusiness Marketing and the 4 PsWhen considering how to market a web site, it is important to remember that so-called traditional marketing concepts can be readily applied to the Internet medium. Most business students learn about the 4Ps in a marketing class, and learn to relate them to various sorts of marketing situations, such as grocery retail, wholesale distribution, cell phone sales, and many others.Marketing for eBusiness, or eMarketing, can also be enhanced by using the 4 Ps model. According to the 4 Ps model, a marketing strategy is complete only if it covers the areas of Product, Price, Place, and Promotion.ProductIn a traditional business, the term 'product' refers to the physical goods the marketer wishes to sell to customers, as well as services such as warranty, service, or return policies. With so many companies selling the same or identical products (Wal Mart or Target, for example), the company itself becomes part of the "package". As we have discussed in the classroom newsgroups, while Wal Mart or Target often carry the same products, customers will choose a store based on other factors, such as convenience or experience (i.e. cleanliness of the store).The same holds true in eMarketing; the web site itself is part of the product. A web site that is organized, easy to navigate, contains complete product information, and an easy-to-use checkout process will likely garner more sales than the site that is "messy" looking, and difficult to purchase from. Successful web sites will incorporate many of the following elements.Site DesignAttractive design and graphics can make the viewer (customer or potential customer) want to do business at this site. Graphics should be "easy on the eyes", with appropriate color combinations and distribution. Page navigation should be intuitive; that is, it should be obvious to the user how the buttons, scroll bars, and menus operate.Product or Service DescriptionsDescriptions should include all of the information the buyer needs to make a buying decision. Product information could include dimensions (height, weight), color, texture, speed, capacity, ingredients, nutritional information, and price. Service information might include availability (days, hours), geographic range (local,...

Find Another Essay On EBusiness Marketing

Integration issues businesses may encounter and methods of countering them

969 words - 4 pages existing architecture, resulting in system instability and data inconsistency. Additionally, not selecting a global architecture from the outset has resulted in data duplication (as opposed to data cross-feed) that has also resulted in inconsistencies.With a focus on global eCommerce platform consolidation and a "do it once" charter/architecture model, the WW eBusiness Council is putting all regional next generation ecommerce projects on hold for

Volkswagen Vehicles in America Essay

1313 words - 5 pages move within VW group. Lack of support and synergy in automotive sales and marketing business units Gradually, emerging entities within VWoA also influenced the IT environment and created “eBusiness teams” which quickly adapted the Internet in order to boost sales, marketing activities and to begin interacting with customer in the new way. “eBusiness teams” were almost in multiple business units and developed relationships with their own third

Look and Feel Paper

1630 words - 7 pages , supply chain, marketing, and legal ethical regulatory issues.Amazon.com Amazon.com started out as an on-line bookstore that quickly expanded to fill a void in the eBusiness world. Amazon not only offers books, music and movies, they have expanded into musical instruments, gourmet food, health & beauty, sporting goods and many others. Amazon has international sites in Canada, United Kingdom, Germany, Japan and France.Navigation

How Supply Chain Management (SCM) has benefited from electronic technology with examples

650 words - 3 pages IT 503 – Digital Commerce & eBusiness Southern New Hampshire University How Supply Chain Management (SCM) has benefited from electronic technology with examples Introduction Supply Chain Management involves delivering of the right products to the right place, at the right price and time, and this is a powerful engine in any business transformation. Globalization comes with competitive market, and in order for any company to remain on

Implications of the CITP program for CPA's

2846 words - 11 pages paper-less and technology driving environment, the art of accounting has changed. The days of tallying up a balance sheet by hand are long gone. "More and more companies are turning to their CPAs to act as interpreters between them and computer service providers," said James Metzler, the current committee chairman and a partner in charge of marketing and information technology at Gaines, Metzler, Kriner & Co. Companies are now more in need for

E-Business marketing Strategy

1651 words - 7 pages willing to post ads on pages that are increasingly congested with other sponsors' banner and links. As such, pages are limited in the number of ads they can post, which in turn caps their ability to generate revenues," (Afuah and Tucci, 2000).The Internet is the change of the world's society and economy. The trend fororganizations to do the business on the internet are on the raise. To be successfully, eBusiness marketing requires effective

Title 4: “Creating a viral video is easy. Just make something funny and send it out online”. Examine the accuracy of this statement with particula

1975 words - 8 pages , eBusiness Research Center, February. De Bruyn, A. and G. Lilien (2008), A Multi‐Stage Model of Word‐Of‐Mouth Influence, International Journal of Research in Marketing, 25(3) pp 151‐163. Fraser, M. (2011), “Viral vigilantes: the unblinking panopticon and the wheelie-bin cat lady”, paper presented at Cyber-surveillance in Everyday Life: An International Workshop, University of Toronto, Toronto Feick, Lawrence F and Linda L. Price (1987), "The

Effective Strategies of E-marketing

9087 words - 36 pages . The world we live in today makes it necessary for companies to use this form of marketing to the best of their abilities. Differentiation, segmentation, and branding are a few of the techniques that companies can use to e-market.All of the four models of eBusiness have one thing in common; each describes a transaction occurring between two or more persons and can occur anytime, or anywhere. These transactions typically occur between at least one

E-Business

1159 words - 5 pages store's supply chain was going to be affected and what marketing tools to use. In addition, legal, ethical and regulatory issues, and the security, confidentiality, and International issues are addressed.How E- Business hasChanged the Way People Buy GoodsIntroductionApparel department stores underwent changes in the same pace as the Internet became popular. The ability for customers to interact on-line with apparel department stores providers made

International And Business-to-Business Marketing

3611 words - 14 pages of suppliers, a new approach to purchasing has been adopted in many industries. Siebel Systems Inc has done just that, (NASDAQ: SEBL) is the world's leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness applications software, enabling multi-channel sales, marketing, and customer service systems to be deployed over the web, call centres, field, reseller channels

Marketing Strategy

1499 words - 6 pages Marketing Strategy 1 Marketing Strategy PAGE 5 This paper will assess the three different organizations e-business models marketing strategy. It will also discuss how these organizations business models affect the way they market themselves and describe the marketing tools used on each of these three websites. Last it will evaluate the type of marketing used by each company and the benefits of their site to the organization and to the site's

Similar Essays

The Supply Chain Concept Essay

1554 words - 6 pages shown in Figure      1.? An understanding of the flow of the supply chain aids in exploring the activities of the manufacturing, planning, distribution, marketing, and purchasing operations within an organization to manage the supply chain in an eBusiness environment. How the supply chain applies in eBusiness      There are many new opportunities presented to a firm?s supply chain in an E Business environment. Research shows that the most

E Business Strategy Paper

907 words - 4 pages PAGE PAGE 1 E-Business Strategy Paper E-Business Strategy PaperSherry CarpenterUniversity of PhoenixEBUS410Shoumen BardhanSeptember 23, 2006The Four Models of E-BusinessAll of the four models of eBusiness have one thing in common; each describes a transaction occurring between two or more persons and can occur anytime, or anywhere. These transactions typically occur between at least one of the four models of eBusiness. These models include

Ebus Marketing Differences Office Depot & E Bay, Inc

952 words - 4 pages IntroductionThe emergence of eBusiness has had a massive impact on the way in which business is conducted. The internet offers a distribution channel for sellers to market their products or services to perspective buyers anywhere at anytime in which the target market may have been substantially smaller. Internet marketing is defined as "the practice of using all facets of internet advertising to generate a response from your audience. It ties

E Business Models Essay

1201 words - 5 pages eBusiness Models The modern business world has evolved from the traditional brick and mortar to require companies to develop some form of eBusiness strategy into their business models. Ebusiness can be simply defined as the use of the internet to connect with customers, partners, and suppliers.(Darwinmag, 1) The advent of eBusiness has not only grown tradition businesses but has also paved the way a whole group of internet based