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Environmental Analysis

2862 words - 11 pages

The importance of economic indicators to the strategic planning process in any organization is the ability to benchmark economic conditions that contribute to improve profitability, business growth and market size. Starbucks strategy is expanding market globally to provide high quality coffee in convenient and visibility locations. Starbucks continuing to innovate and extend the business with imaginative new ready-to-drink beverages and expanded packaged coffee offerings (Starbucks Financial release, 2007). Starbucks Corporation has established an increasing amount of success by purchasing high quality coffee beans and selling the customers along with a variety a specialty drinks and food. "Part of the strategic planning process involves monitoring specific trends, which are of interest to a firm. A firm uses forecasting to predict the future of those trends and then sets organizational objectives in response to their forecasts" (Morrison, 1987). Next, the firm implements operational plans based upon their objectives, while monitoring the effects of their plans on those selected trends and issues. However, they must recognize the need to monitor continuously the external environment and adapt their strategy as necessary (White, Waddy, Santico, Snead and Jones, 2008).Starbucks have succeeded several economic factors as well as price elasticity of demand. The company should consider household income that people are willing to spend more on food and beverages when household income increases. Starbucks innovation in joint ventures has opened new markets and opportunities increasing product use among different demographics. Starbucks proves to be highly innovative in business culture that offers prepaid cards. Joint ventures with Pepsi Company, Dreyer's Grand Ice Cream Inc and inspiring entertainment with the launch of "Hear Music" have developed Starbucks with much success. Starbucks has shown their values, leveraging market power, resources, and capabilities to achieve returns higher than their competition (Investment Group, 2001).Social and CultureThe social factors that affect Starbucks involve the beliefs, values, attitudes, opinions and lifestyles of persons in the external environment as developed from cultural, demographic, education, ethnic conditioning and customers' needs and the size of the potential market (Pearce and Robinson, 2004). "Starbuck's approach to Corporate Social Responsibility (CSR) includes developing ethical sourcing practices for products such as coffee and cocoa, strengthening their involvement in education programs focused on cultural diversity globally, funding water projects in developing countries, and reducing our environmental footprint" (Starbucks Corporation, 2007). Starbucks treat employees as the most valuable asset for the company and empower to make decisions. The company continues to sustain the values of personal dignity, mutual respect, shared success and diverse workforce culture in the organization. "In...


Environmental Cost-Benefit Analysis

758 words - 4 pages hypothetical of the spill and associated damage done I, as the Environmental & Safety Manager, would put together an outline or type of plan of action to ensure I cover all necessary steps necessary to conduct a thorough cost benefit analysis. The first step in conducting the CBA is to define the problem and conduct a survey of the area. This we discussed earlier. Will the profit from the manufacturing processes eventually outweigh the cost of purchasing

Environmental Analysis: Southwest Airlines

2415 words - 10 pages Environmental Analysis 1 Environmental Analysis 12 Environmental Analysis: Southwest Airlines Environmental Analysis: Southwest AirlineIntroductionSouthwest Airlines Co. began its operations in 1971 and has been serving the industry for the past 43 years now (Southwest Airlines, n.d.). It is the major domestic airline, and ranked number one in 2014 by the Bureau of Transportation Statistics (United States Department of Transportation

Environmental Psychology Article Analysis

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Environmental Analysis: Argentina

1642 words - 7 pages IntroductionGlobalization and regional integration has opened up the world to global business ventures. As countries begin to saturate their existing market, they are looking for new opportunities to expand and grow. Energy drink maker Red Bull has decided to expand their operations and introduce a new caffeine-free and sugar-free energy drink into Argentina. In order make this expansion successful, Red Bull must conduct an environmental

Comprehensive Environmental Analysis Outline

1954 words - 8 pages In today's day and age, the world is considered an organizations marketing ground. Gone are the days of marketing and targeting consumers in just one geographical area. In order for an organization to take a product or service global, the need for analysis is critical to ensure that the product or service being offered will be successful in the new country. The purpose of this paper is to outline the strategy that is necessary for Gold Diggers

Environmental Analysis of McDonald's

705 words - 3 pages Environmental Analysis of McDonald'sIntroductionMcDonald's is one of the most well-known brands in the world, and is associated with burgers and with American-style fast food throughout the world. The company changed the way that Americans--and indeed, much of the world--eats, but the company has also struggled in recent years. McDonald's relies on a vast network of franchisees, and has arranged to buy back franchises that cannot be sold. The

Comprehensive Environmental Analysis Outline

1584 words - 6 pages . Letters and comments. Retrieved March 6, 2007 from http://www.asiaweek.comStephen S. Birdsall and John Florin (1998). An Outline of American Geography (4th ed.). n.d.: John Wiley & Sons, Inc.U.S. Department of Commerce, Bureau of Economic Analysis (2007, March 1). Overview of the U.S. Economy: Perspective from the BEA Accounts. Retrieved March 6, 2007, from Environmental Protection Agency (2007, March 7). Clear Skies: Legislative Information. Retrieved March 6, 2007, from

Starbucks Environmental Analysis

3329 words - 13 pages Environmental Analysis PAGE 1 Running Head: Environmental AnalysisMission, Vision and ValuesDonna TyreeUniversity of PhoenixMBA 580Jimmie MorganFebruary 11, 2008Today, when people say "Wake up and smell the coffee" they are not speaking about home made coffee. They are talking Starbucks, the world's #1 specialty coffee retailer. Starbucks was founded by Howard Schultz in 1985 under the name I l Giornale Coffee Company. In 1987 Howard changed

Conducting an Environmental Analysis

1723 words - 7 pages competitors which can influence the direction of the organization (Ginter, Duncan, Swayne, 2013). Meanwhile, the two (2) specific forces in the external environmental that will have the most impact on my organization are competitive and technological changes. Competition motivates an individual to operate a business efficiently. Competition occurs when two or more businesses vie for the same resources or consumers. Competitive activities

Whole Foods Market Environmental Analysis

1283 words - 5 pages (i) Environmental Analysis – External Opportunities and Threats The demographic, economic and the socio-cultural segments would be the most relevant segments to Whole Foods Market. These segments have a direct impact on the profitability, sustainability and survivability of Whole Foods Market, and the organic food industry. The relevance of the demographic segment stems from the fact that the age structure, income distribution and population

Using Decision Analysis for Environmental Decisions

1422 words - 6 pages A challenge of using decision analysis procedures to make environmental decisions is that they tend to oversimplify a complex problem. The project’s or problem’s impact on the environment doesn’t just produce an economic impact but also a political and social impact. Environmental projects affect a large population of people, “stakeholders” and the environment itself, which need to be taken into consideration when making a decision. Cost

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