Ecomerce Proposal For A Business Essay

5498 words - 22 pages

Table of contentsExecutive Summary------------------------------------------------------------------- 1Situational AnalysisMarket Opportunity Analysis------------------------------------------------------ 2Relevant Internet Statistics-------------------------------------------------------- 5Objectives for Academics Plus! --------------------------------------------------- 5Strategy and ImplementationAcademics Plus! Business Model------------------------------------------------- 7Site Development Strategy---------------------------------------------------------12Marketing and Promotional Campaign-----------------------------------------13Implementation Plan and Timelines--------------------------------------------16Proposed Academics Plus! Budget Plan----------------------------------------17Implementation Task Force--------------------------------------------------------18Risk Factor Identification ---------------------------------------------------------18 APPENDICESAPPENDIX I- Screen shots of prototype Webpage. ------------------------21APPENDIX II- Detailed Budget Plan-------------------------------------------- 22APPENDIX III-APPENDIX IV-APPENDIX V-Executive-SummaryFancy - a - Click has decided to prepare an ecommerce proposal for the Academics Plus bookstore as part of our group project. It is believed that this proposal would present great opportunities for the business in terms of building a web presence for the company and assisting in providing added value to the customer as well as creating a one of a kind purchasing experience for the business' targeted segment. The proposal would identify the overall objectives of the ecommerce plan which is to improve Academics Plus business processes and increase market share.In an attempt to fulfill these objectives the Fancy - a - Click group would be presenting in the proposal a Lowest Price business model and the different aspects that would aid in this model becoming a success for the business. The proposal would further discuss the suggested site development and implementation strategies to be pursued as well as the marketing and promotional campaign that will be set up to drive traffic to the website and action a purchase transaction from the consumer on the site. The group has also identified the finances that would be needed to mobilize the implementation of the plan in the budget analysis.Finally, as with any plan there would be risks and these are clearly identified in the risk identification section of the proposal. Along with these risks some suggestions have also been made in order to counteract their affects. It is hoped that this ecommerce proposal would assist Academics Plus in pursuing and fulfilling their objectives.Market Opportunity AnalysisA market opportunity may be defined as a proposal by a business which identifies some consumer need that can be satisfied and results in attractive returns to the organization. To effectively analyze the market opportunity of Academics Plus...

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