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Ecommerce In India Essay

4641 words - 19 pages

Ecommerce in IndiaAbstractE-commerce has emerged as a wealth creating tool for Entrepreneurs in India. The primary advantages are reducing the cost of intermediation, enhancing customer information and choice and 'democratising' retail. All of these could go towards increasing choice and lowering cost for consumer. E-commerce is still nascent, but it is important for countries like India. The Internet and Mobile Association of India had estimated a growth of almost four times the market size back in 2007; the e-commerce industry is picking on the trend of the increasing number of Internet subscribers in India. This case study traces the journey of an e-commerce firm, the challenges faced during the journey, lessons learned and the way ahead.Keywords: Electronic commerce, Business-to-consumer, Cash on deliveryINTRODUCTIONE-commerce:Electronic commerce, commonly known as e-commerce, is a type of industry where buying and selling of product or service is conducted over electronic systems such as the Internet and other computer networks. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices, social media, and telephones as well. Online shopping or online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store. An online shop evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre; the process is called business-to-consumer (B2C) online - A budding e-commerce business in has successfully stepped into the second year of its business. Riya, the CEO of this online venture has called for an annual review meeting to discuss the progress made in the first year and the way ahead. She organized a meeting with the core committee consisting of: Arun Vijay (Director of Information Technology Division), Prakash Raj (Director of Marketing Division), Shriya Saran (Director of Operations Division) and Tina (Director of Finance Division).Riya: Good morning Ladies and Gentlemen!! We have done really well in the very first year of our business and all our efforts have paid off. We are constantly in the news and the media is watching our growth carefully. I'm sure we're going to revolutionize the e-commerce sector. But for that, we need to increase our sales. Why are sales still down?Tina: Though our site has gained immense attention among the general public and has got maximum hits in the past six months, the sales are not as expected. If the trend continues, we might be suffering from heavy losses.Shriya: The cost of inventory has increased to new heights and the sales have not improved. It is high time we...

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