Econ Business Essay

1229 words - 5 pages

Target MarketThe market demographics we will be targeting can be divided into three separate sections: Families, Celebrators, and Teen-agers. These groups represent people who all have different needs and desires out of Cookies and Cream but share the common want of a relaxing and enjoyable Ice Cream experience.Families can be anyone from soccer mom looking for a family environment to take her kids out to after she picks them up from school, to the place where the kids must go after they go out to dinner with the Grandparents. Regardless of the reason Cookies and Cream is a gathering place where families are not only welcomed but encouraged to come in and relax while enjoying all Cookies and Cream has to offer.Families will be looking for a safe environment that is kid friendly. A place where they can come in and take a load off after a hectic day of work. They do not want to have to worry about if there baby is being too loud and or making too big of a mess like they possibly would elsewhere. That is why regardless of the situation Cookies and Cream will go out of its way and adjust to any and every situation and need of a customer.Celebrators are exactly that- people celebrating a special occasion. Whether that is a Birthday or the end of the Little League season Cookies and Cream is there to help you create a memory of a lifetime.Celebrators will be looking for a place where a large amount of people can come in and continue there feel good spirits and carry them over to a place that has the atmosphere and staff that can equal it.In todays world in which teen-agers are never home and would rather be out with friends enjoying their youth. Typically this evolves movies and ice cream, as this is a very popular date with today's youth. As a result Cookies and Cream has the perfect opportunity to capitalize on this but giving teen-agers exactly what they want. A "cool" place to hang out and converse amongst each other. All while their parents don't have to worry about the amount of money being spent.Teen-agers are always looking for the latest and greatest places to hang out with friends. As an escape from all of the day to day dilemmas Cookies and Cream will be that place with affordable ice cream sandwich's and an electric atmosphere that will draw in Teen-agers.CompetitionWe will face approximately 12 competitors in the Fresno area. A majority of these competitors come from national chain stores with lots of brand recognition. While there might not be as many of the locally based competitors there still quite a few with great reputations in town.National Competitors:Cold Stone"TCBY" YougurtFoster FreezeYogurt LandMarble SlabAll of these national chains have the brand recognition and consistent quality product that you would expect from the countries major ice cream stores. All of the competitors have been in the Fresno area for multiple years now with several of them being in the area for upwards of 20 years.Cold Stone is considered one of if not...

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