Economic Overview of the Automotive Industry
The automotive industry is without a doubt an industry that has massive implications relating to the United States economy as well as affecting every American household. Shifts in the supply and demand of automobiles influence the current and future household purchases. Households must determine what amount of their hard-earned income to allocate to certain necessities. Because most households have a budget, the amount spent on transportation it limited. While most industries have an effect on the economy, the automotive industry has far-reaching implications for most Americans. Not only are the workers affected but the many spin-off jobs created as well as the consumers that must purchase the automobiles manufactured.
The automotive industry is considered elastic. The prices fluctuate depending on supply and demand. For example, when the economy takes a downturn and car sales are down the automakers attach incentives to the purchase of new vehicles to stimulate sales such as interest-free loans, rebates and lowered prices to encourage Americans to purchase their goods. Substitutes are available in the foreign car market. Lower cost, more fuel efficient models are available from many foreign car makers. Policy makers have placed limits on the amount of foreign cars that can be sold in the United States but in recent years the demand is higher so policy makers must respond to that demand. Past statistics tell the story of when fuel prices surge, smaller fuel efficient cars are more in demand. Higher fuel prices cause households to reallocate money from other areas to purchase fuels at higher prices because fuel is needed for transportation to and from work. When fuel prices are higher households begin to cut back on unnecessary trips. Cars are unique in that they are both a necessity and a luxury. Few American households live without some form of transportation. The amount of money spent on the transportation proves whether the automobile is a necessity or a luxury. Higher priced models sell more when the economy is stronger. When the economy is slow lower cost cars are more popular. Transportation as a whole is a necessity. The form of the transportation is what determines if it is a luxury. (Collier, 1981)
The fluctuations in the supply and demand of automobiles have an effect on other industries. One such industry that is affected in a measurable way is the after-market automobile parts industry. When the demand for new automobiles is high the demand for after-market parts is lower. When the demand for new automobiles is low the demand for after-market parts rises. The only explanation is uncovered when looking at individual households. Individual households have a limited amount of money to budget for transportation. If new cars are in high demand the income is higher for individual households. If new cars are not in high demand individual households have less...